You can’t enter any modern grocery store, in Toronto or otherwise, without seeing a bunch of point of purchase displays everywhere. Cardboard signs, product stands, and even digital displays with their associated products nearby line every aisle. Considering how easily they catch shoppers’ attention and promote impulse purchases, it’s no wonder why they’re used so extensively.

There are multiple types of POP displays companies deploy in the retail setting, each with its own advantages, disadvantages, and ideal use cases. Knowing which one is best for your business’s products will optimize your chances of scoring those impulse buys.

Counter Displays

Counter displays are the ones you’d find on the counter right next to the cash register. They are common at gas stations and convenience stores that commonly sell small items.

  • Being close to the checkout counter, these displays easily promote upsells and impulse buys. It’s easy to grab a chocolate bar last-minute once you’re already at the register after all.
  • Since counter displays are generally small to save on desk space, they are ideal only for smaller items that can be picked up quickly.

Floor Displays

Floor displays, as their name suggests, stand freely on the floor and are not attached to any wall or aisle. These POP displays are common in medium-to-large-sized grocery stores with ample floor space.

  • Because floor displays are exposed on all sides, they are the most visible to passing shoppers and can advertise multiple products at once.
  • Shop owners have great flexibility in choosing where to position a floor display since it isn’t attached to any other aisle or wall.

Dump Bins

Dump bins are big, top-loaded boxes that store large quantities of products. If you’ve ever been to Costco, you’ve definitely seen these store watermelons among other things.

  • Dump bins are common for bulk sales because of their size.
  • Advertising can be printed on the sides of the box.
  • Ideally, the products themselves should have little or no packaging to make extracting a product from the bin easy.

Endcaps

A common staple of grocery stores, endcaps are attached to the ends of the aisle. Customers merging from one aisle to another will pass by these.

  • Endcaps are physically large and can store large quantities of products.
  • Advertisers should be strategic in choosing what should be sold on an endcap. For example, an aisle that sells electronics might have an endcap that sells batteries. Customers who just picked up a flashlight might realize they might need a power source to go with it.

Digital Signs

While not too common, you can still find digital monitors every now and again at retail stores. You might even find them in combination with other point of purchase displays.

  • The bright, moving images of a digital sign capture the attention of potential customers easily.
  • Sometimes, a commercial for the product is played on-screen with accompanying audio.
  • Digital signs are, of course, expensive to produce and maintain relative to cardboard stands and signs.

Decided on a POP Display? Call McLeish Corr-A-Box Now

Once you’ve chosen a type of POP display compatible with your product, it’s time to start producing them. If your business operates around Toronto and the Ontario area, check out McLeish Corr-A-Box. Our team specializes in producing top-end point of purchase displays for all your business’s needs. We can also assist in product shipping with corrugated boxes and containers.

  • Point of purchase displays not only act as a display shelf for your product but also provide marketing materials to help push the sale.
  • The major types of POP displays, from counter displays to endcaps to digital signage, each have their own pros and cons.
  • Once you’ve decided on your favorite, call up McLeish Corr-A-Box to manufacture your perfect retail displays.