In many ways, successful entrepreneurship equates to little more than a series of individual decisions that impact your business.

This means that it’s your ability to make informed decisions that will have the biggest bearing on your venture, as you look to tread the fine line between managing costs and driving growth.

When it comes to partnering with a point of purchase manufacturer, you may well be inclined to do without such assistance in a bid to save money. This represents a false economy, however, and here’s why:

1. 68% of Customers Will Switch Brands as a Result of In-Store Marketing

When it comes to in-store shoppers, it’s fair to surmise that these individuals are not necessarily the most loyal.

In fact, just 5% of offline customers pledge to be loyal to a specific brand, with a staggering 68% responsive to in-store marketing and liable to try new products or suppliers as a result.

This should provide a clear motivation to invest in a POP manufacturer, as the right execution could well enable you to target new customer segments and dramatically increase your in-store sales conversions.

Without this, you may miss out on a unique opportunity to target new customers and effectively increase your market share.

2. 74% of Purchases in Mass Merchandise Stores Are Considered as Impulse Buys

The statistics concerning impulse buys are certainly interesting, with the rate of unplanned purchases varying across different markets and outlets.

It’s particularly high in mass merchandise stores, however, with 74% of all purchases here impulsive and not planned in advance.

This, in turn, means that nearly two-thirds of all mass merchandise buys are made in-store and as consumers are shopping, create an audience that is susceptible to promotions and brand messaging in real-time.

This can be successfully leveraged with a professional and well-designed POP display, which is also strategically located in a store. By also selecting the right products and a suitable promotional offer, you can compel customers to part with their cash regardless of their plans when they first entered the store.

3. POP Displays Can Increase Customer Response by a Factor of Six Times – With the Right Messaging

Another fascinating statistic has revealed that POP marketing greatly affects customer response rates, in some instances by up to six-times.

There’s a caveat here, however, with this type of inflated response rate only available to brands that effectively advertise a price reduction or value proposition.

This offers yet more support for the deployment of POP display manufacturers, as it’s clear that you’ll to invest in effective execution if you’re to realize the true potential of this medium.

You’ll also need to ensure that you have clearly defined messaging, as it’s exceptionally difficult to solicit any type of response from customers.

Identifying a Reputable Point of Purchase Manufacturer

With these points in mind, the only real consideration is identifying a reputable POP manufacturer to liaise with.

At McLeish Corr-A-Box, we offer a clearly defined and expert service, which is available to clients in Toronto, the GTA, and throughout Ontario.

To find out more, feel free to visit us online and speak to the team to determine precisely how we can help you.

  • A point of purchase manufacturer can help to design displays that offer genuine value to your business.
  • There are numerous statistics that explain the benefits of partnering with established manufacturers.
  • At McLeish Corr-A-Box, we’re ideally placed to help you achieve your in-store marketing objectives.