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Point of purchase (POP) displays are effective marketing tools for all types of products, from everyday products, to seasonal and promotional specials, as well as for new product launches. They are particularly effective as they act as a silent salesperson most often placed at the checkout where final decision making is taking place by the consumer. The effectiveness of point of purchase displays has been shown through many studies and consumer trials. McLeish Corr-A-Box is an industry leading packaging and design firm that offers a wide array of packaging solutions, as well as the cost-efficient, effective point of purchase display system to market your products.

When putting together a marketing strategy, most companies put great stock into consumer decision making patterns. A well-placed, well-designed point of purchase display is shown to influence final purchase decisions considerably. Placing special or sale products near the checkout gently persuades consumers to make the purchase.

The design of a point of purchase display is a very important key to its success. Using colour, logos and wording to promote your product and create awareness about your brand is the best way to spread the word about a new or promotional product. By increasing your products exposure, you are guaranteeing more sales and an increased bottom line.

McLeish Corr-A-Box designs and fabricates quality point of purchase displays. We will work with you to determine the best location for your POP display as well as incorporate your design ideas to make a point of purchase display that will be effective in creating new sales opportunities. We want to ensure your POP display successfully promotes your brand and product and that your product is chosen over a competitor’s every time.

McLeish Corr-A-Box has been creating innovating packaging and design solutions, including POP displays, for over 40 years for our valued clients in Toronto, the GTA and across Ontario. We are an industry leading packaging and design firm offering a full range of services related to shipping, storing and marketing your products, with an eye to increasing your bottom line.