According to the latest statistics, between 76% and 82% of all retail sales take place in-store. This may come as a surprise to some, particularly given the relentless rise of e-commerce and online consumerism in the modern age.

With this in mind, it’s clear that marketing channels such as POP displays remain extremely important as part of an integrated promotional and advertising strategy.

The key is to create impactful displays, of course, which capitalize on the key trends that currently define the industry. We’ve selected three of the most influential trends below and showcased what your business can draw from them.

1. The Importance of a Clear Message Hierarchy

This rule could arguably be applied to every marketing channel both on and offline, but there’s no doubt that it has particular merit for POP displays.

After all, you’ll only have a limited space in which to impart your primary when using in-store displays, with just five to seven words available to effectively engage customers and explain your core value proposition.

This means that you’ll need to make a clear distinction between your primary, secondary and tertiary messages, as you look to share a concise and easy to understand selling point with customers.

To support this, remember to make pre-purchase information available to customers through a variety of channels, as this means that you can effectively focus on a single POP display message while driving a higher rate of assisted conversions.

2. Ensure Your POP Displays Are Also Intuitive

Interactive displays offer tremendous value, right? After all, this type of marketing channel stands out in the minds of consumers, while affording them the chance to interact with your products or ranges.

Execution is crucial here, however, as it’s simply not enough to invest in interactive displays if they’re cumbersome, difficult to use or simply unfit for purpose.

The key is to make sure that your interactive displays are also intuitive, as this ensures that any in-built scent, sound or motion technology is easily accessed by customers.

This means that simple directions or instructions must be included as part of the display, while the process of interaction must be simple and quick to follow.

3. Utilize Colour – But Try to Remain True to Your Brand

One of the key trends in modern POP marketing is the use of bold colour, but it’s important not to become preoccupied with this when designing your display.

More specifically, the excessive use of bold colour can actually distract from your brand’s core message, while it may even undermine the unique appeal of the product. Similarly, using bold shades that are not affiliated with your brand can hinder recognition or cause confusion among your audience, particularly if you inadvertently use colours that are synonymous with your competitors.

So, be selective in when utilizing colour and supposedly bold shades, as you strive to create a compatible palate that is consistent with your brand’s visual identity. Also, you may want to prioritize warm shades where necessary, as these are capable of triggering positive emotions and driving impulse purchases across an array of markets.

How to Leverage These Trends with POP Display Experts

To successfully leverage these trends to your advantage, it is worth partnering with service providers that have expertise with point of purchase displays.

Take McLeish Corr-A-Box, for example, who services businesses in Toronto, the GTA, and throughout Ontario with genuine distinction and who specialize in the design of professional and sustainable POP displays.

To find out more, contact the team today and we’ll be happy to discuss the ways in which we can help your business to grow.

  • POP displays are only as effective as the design that underpins them.
  • By following the latest industry trends, you can create effective and impactful displays that deliver a suitable ROI.
  • Expert service providers can also help you to achieve your objectives, particularly in terms of design and engaging potential customers.