With the holiday season approaching quickly, there is no better time to showcase specialty items in a point of purchase (POP) display.  Consumers are always on the lookout for great prices and great deals, and by showcasing your best offerings in a POP display, you will attract customers. POP displays are typically placed near the checkout counter, where buyers are making their final purchasing decisions. Our team at McLeish Corr-A-Box knows how consumers think and what they want, and we can help you meet their needs by providing quality point of purchase displays to showcase your wares this holiday season.  McLeish Corr-A-Box is a leading packaging and design company that creates and manufactures all types of packaging, including the effective and economical point of purchase (POP) display.

It is important to understand how a point of purchase display works. They are typically placed at the checkout counter or at another strategic location in the store, the POP display works as a silent salesperson, drawing the consumer’s eye to the display. Displays are often created using colour, logos or other wording, reflecting the brand, product or company.  They are lightweight, easily relocated within the retail store and easy to take down and put up.  POP displays are most often used for specialty or seasonal products, or products on sale, but our team can design a POP display for any of your needs.  At McLeish Corr-A-Box, our team can work with you to see if a point of purchase display is right for your product and if it is, can offer suggestions and design points that will maximize its success.  We are responsible for placement of the display; we work hard to find the optional location for the POP display where the most items will be sold. It is important to note that point of purchase displays can house any type of product and are advantageous in many ways.

A point of purchase (POP) display is effective in any market, and can be especially useful for product launches or newer products.  Convincing a potential customer to move from one brand to another can be difficult, but the POP display manages to do this time and again, and given the simplicity of the display, you are getting great value and results.  The overwhelming effectiveness of point of purchase displays has been shown through consumer trials and market research studies.

At McLeish Corr-A-Box, we use eco-friendly materials and manufacture our displays in a state of the art facility that uses the latest technology to decrease our carbon footprint.  Our team of experts can help assess which product will work best for your needs, and can fabricate and design a point of purchase display that will not only house your product nicely, but will work to increase sales and convince shoppers to choose your product over those of a competitor.

The next time you are looking to promote a sales, seasonal or other type of product, contacting the experts at McLeish Corr-A-Box is your best way to success.  Talk to us to find out how a point of purchase display can work for you. Our team works hard to exceed all your expectations in terms of service, quality and value.   We have been serving our valued clients in Toronto, the GTA and across Ontario for over 40 years and look forward to many more successful years of service.