Finding the right point of purchase (POP) display manufacturer can be challenging and a costly endeavor.

A lot of businesses get drawn in by the allure of outsourcing their POP display needs, but in a lot of cases, this can be a huge mistake. When looking for your next manufacturer, there are several things you should consider before deciding on a company.

Price Isn’t Everything

In the modern business world, price dictates everything. Some companies are happy to find the cheapest price on the market for a manufacturer. However, the cheaper the prices, the higher the chance of having problems with the product because it’s not hard to believe that a cheaper price will come with a lower quality of work, cheaper materials, and poor customer service.

If you are ordering a new batch of POP displays from your manufacturer that was outsourced, you will want to see samples before you agree to anything. In a lot of cases, these types of manufacturers will promise the world and underdeliver when it comes time to send you the finished product.

The Importance of Quality

The best way to avoid bad quality POP displays is to source them from a reputable, local point of purchase display manufacturer that takes pride in the quality of its work.

There is nothing more embarrassing than learning that your latest order of POP displays have a massive defect that has rendered them useless.

If your POP displays are constantly falling over or feature a printing defect, your customers will not have the opportunity to interact with your products and you will reduce the likelihood of making a sale.

Customer Service

By sourcing a local point of purchase display manufacturer, you will ensure that you are receiving quality work and you will be able to hold them accountable should an order not turn out the way you want it.

If you outsource your POP to other countries, it can be extremely difficult to communicate with their customer service departments and you will find that you end up wasting a lot of valuable time in the process.

In some cases, foreign companies don’t even have a customer service department and they will ignore your communications once the project is completed.

When this happens, it can leave you feeling cheated and defeated. Situations like this can easily be avoided if you select a local manufacturer.

You Can Sample Local Easier

Samples are an important part of any industry. When it comes to choosing a point of purchase (POP) display manufacturer, you will want to sample their work to make sure that it is high quality and suitable for your business.

If you are working with a local company, you can easily travel to their factory and check out their work, but the same cannot be said when you outsource out of country.

If a company refuses to provide you with some sort of mockup or sample, they probably aren’t worth doing business with. While no one likes to work for free, it is important that you can go into a deal with the confidence that your POP displays will be delivered on time and in working order.

Questions?

If you have any questions about how to choose the right point of purchase display manufacturer for your business, we are here to help. McLeish Corr-A-Box has been helping businesses in Toronto and the GTA with all of their POP display needs for decades. Feel free to contact us if you have any questions or concerns.