Promoting your product, brand and company is key to a successful business. Promoting them in an inexpensive, effective way is simply good business. There are many types of advertising to choose from but when you are looking for simple, effective and cost-efficient, a point of purchase (POP) display ranks high on the list. A POP display is a display case that houses your product, typically at the checkout counter, acting as a silent salesperson by offering your products to consumers as they are making their final purchasing decisions. These display cases are simple, lightweight, easily put up and taken down, moveable, and perhaps most importantly, customizable. Let an expert design firm like McLeish Corr-A-Box create and install an effective point of purchase display to promote your products. McLeish Corr-A-Box is a full service packaging and design expert that specializes in POP displays along with many other packaging services for your business.

There are many advantages of a POP display over traditional types of marketing and advertising. It is hard to rank the advantages, since they are all important. Perhaps the most important is effectiveness. As consumers approach the checkout counter, they are often scanning for that final item and making final purchasing decisions. When your products are displayed neatly in a well-designed, strategically placed POP display, consumers will respond in kind. Often, sales or seasonal products are displayed, but a POP display can also be used for regular products, or even product launches. When there are several of the same type of product to choose from, consumer studies have shown that those products displayed in an orderly, neat fashion catch the consumer’s eye first. Customization of your POP display is a very important feature in drawing the consumer’s attention to your display. At McLeish Corr-A-Box, we will work with you to design the POP display, using colour graphics, wording and your company logo. A professionally designed display case is a sure fire way to attract consumer attention. The second very important advantage of a POP display is price. As advertising prices soar in today’s market, a POP display remains affordable, especially given its effectiveness. Discuss your needs with one of our experts at McLeish Corr-A-Box.

McLeish Corr-A-Box has been serving our valued clients in Toronto, the GTA and across Ontario for over 40 years. We look forward to many more years of service in providing effective, cost-efficient POP displays to our customers.