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    4 Reasons Why You Need to Call a Point of Purchase Manufacturer NOW!

4 Reasons Why You Need to Call a Point of Purchase Manufacturer NOW!

Do you want to increase your sales? The answer to this question should be a resounding yes. Rather than looking online, scouring social media statistics and excel sheets, you should be locating a local point of purchase manufacturer to help you create some POP displays for your business.
A Point of Purchase Manufacturer? That Seems Outdated.
Even though POP advertising is considered a traditional method, that doesn’t mean that it isn’t effective. In fact, the sheer number of POP displays in most major stores should serve as validation that this traditional method of advertising is still a great option to create brand awareness and engagement.
You are doing your business a series disservice if you pass on an older method of advertising simply because it predates the digital era.
1. Buyers Are Deep in Their Buyer’s Journey
Online advertisements help you reach your target audience, but one of the challenges digital marketers face is trying to target people who are ready to buy at that given moment.
POP advertising doesn’t suffer from this. Instead, you are placing products in the eyes of buyers that are deep in the buyer’s journey. If someone travels to a grocery store, they are more than likely there to buy something. Even if people are following strict grocery lists, a well-placed POP display can appeal to a buyer’s emotions and turn into a sale.
The trick is taking advantage of impulse buying. You have to show why your product is valuable and why they should add it to their cart.
2. Samples Help Build Product Credibility
Most shoppers are skeptical of trying new products. After all, why would they want to risk their money buying something that is unproven [...]

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    5 Popular Point of Purchase Displays That Will Boost Your Sales

5 Popular Point of Purchase Displays That Will Boost Your Sales

The goal of any business that sells products is to sell products. This much seems obvious, but with so many options available, it can be difficult to decide on which ones to use for your business.
One proven method that is often overlooked in our increasingly digital landscape is traditional point of purchase displays. These displays are still an effective way to advertise your products in a location where your customers are ready to buy. In this article, we will explore 5 popular POP displays and briefly discuss how to put them to use to advertise your products.
1. Counter POP Displays
Counter displays are extremely popular, cost effective, and a great way to advertise your products. If you’ve ever entered a gas station, you’ve seen one of these displays. They usually house smaller products, like chocolate bars, energy supplements, and any product that you can hold in the palm of your hand.
The reason why this type of product is effective has to do with where they are located. Typically, you will find counter point of purchase displays at the cash register. Customers who are lining up to pay will often grab these value added items and add them to their purchase. Not only does this mean additional sales for you, but it also helps to build your brand as customers will subconsciously remember your branding and products.
2. Floor POP Displays
Floor displays are another efficient way to market your products because they can be placed almost anywhere in a store. These displays are usually decked out with graphics, your company logo, branding, social media accounts, and product information that is designed to help you sell more.
Because floor displays are larger, [...]

Create a POP Display that Grabs Consumer Attention

All POP displays grab our attention. Who could miss a large corrugated box with amazing products inside of it? This is due to the colours, placement and size. This is why choosing POP displays has its advantages. We take them for granted because they are a part of our purchasing culture. This form of advertising has many strategic components. Our society has come to rely on them for convenience. There is something very orderly about them. The displays are simple, to the point and helpful for the last minute purchases at the cash register. People pick up a pack of gum or candy all the time due to their convenient location at the cash – why not place other products there for consumer perusal and possible purchase? It is well known that many purchasing decisions are made at the end of a shopping trip, perhaps when customers are standing in line. With a point of purchase display, you capitalize on this fact.
McLeish Corr-A-Box is a full-service packaging and design company that offers a wide variety of shipping, storage and display solutions, including point of purchase displays.
POP Displays Work Overtime for Your Brand, Company and Products
There are times when one brand will have a few POP displays throughout a store acting almost as subliminal messaging. Each time a consumer passes a display the subconscious brain is acknowledging the display, and each time an additional display is passed, the image is amplified in their minds. If a customer is interested in the product perhaps it will be selected for purchase. McLeish Corr-A-Box can make a POP display that works hard to sell your products – here’s how it works:

Sales and Seasonal Products – [...]

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    Create New Opportunities to Promote Your Products with a POP Display

Create New Opportunities to Promote Your Products with a POP Display

What better way to promote your products than with POP displays? A POP display is prime real estate when it comes to advertising, and a brand can’t ask for more. Having a product with eye level exposure, without one competitor in sight is a treasure. Products encased in a custom made display with its brand logo and colours to entice prospects, is an art form. This old school form of advertising is under-rated in today’s online purchases. In the virtual world all purchases are made at a click of a button from the comfort of your home, using an electronic device. For those of us in the real world of grocery stores, restaurants and anything with a cash register, POP displays are bold, everywhere and here to stay. McLeish Corr-A-Box is a full service packaging and design firm that offers point of purchase displays as well as other types of services for all your business needs in Toronto, Ontario and across the GTA.
Entice Consumers to Choose Your Products with a Custom POP Display in Toronto and the GTA
Our design team of experts is dedicated to customer service and high quality work. We work with our clients for the best possible solution to promote their products. Customization is a process and we believe the initial effort involved in creating the display to match what our client envisions is key to a prosperous relationship. Besides the fact that a display is out of reach from any competitors, it actually helps make the consumer’s decision process easier. Stores have rules on display placement and measurements. At McLeish we are familiar with these rules and will guide you to ensure your POP display adheres to them. [...]

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    For Product Promotion and Visibility, the POP Display is Optimal

For Product Promotion and Visibility, the POP Display is Optimal

There are many ways to increase product visibility and to promote your product, but none as cost-efficient and effective as a point of purchase display. Named because of the placement of the display (literally at the “point of purchase” or cash register), a point of purchase display is so effective at product promotion and optimizing visibility, that clients often are able to see an increase in sales due to this factor only. Specialty products, seasonal and sales products are often housed in this type of display and are right there at the cash waiting for the consumer to glance their way. Almost like an extra employee, the display silently persuades a look and perhaps a purchase from each customer at the checkout. Actually genius in nature, the display is not only effective, but cost efficient, lightweight and easy to put up and take down. There are really no cons to owning a point of purchase display from McLeish to promote your products. McLeish Corr-A-Box is a full-service packaging and design company that offers a wide variety of shipping, storage and display solutions, including point of purchase displays.

Design a Professional POP Display, Sit Back and Watch it Work
McLeish Corr-A-Box can design a professional POP display for your products, and you can reap the benefits:

Increased Sales. There is proof that consumers prefer neat, professional displays like a POP display over messy store shelving. Having everything laid out in one display is a great way to attract attention and persuade a sale. Increased sales are one potential benefit of a well-designed, well-placed POP display. Many different types of products fit well into these displays, and by increasing sales, your initial investment is paid for very quickly.

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    Point of Purchase Displays Put Your Products Front and Centre

Point of Purchase Displays Put Your Products Front and Centre

Points of purchase (POP) displays are everywhere, especially during any holiday season. From stocking stuffers to other small gift ideas, seasonal products and even new products, the POP display comes in handy to promote your product to consumers. By putting your product front and centre, usually at the checkout counter, you increase the odds of a customer purchasing your product. Often final purchasing decisions are being made as a customer is checking out, and the products put in perfect view often do very well in terms of sales. This type of display is the perfect vehicle to promote your brand a product without much fanfare. Based on simple research of consumers, a well-placed, well-designed POP display can garner sales that wouldn’t happen from a regular store shelf. McLeish Corr-A-Box is a full service packaging and design firm that offers point of purchase displays as well as other types of services for all your business needs in Toronto, Ontario and across the GTA.
Neat POP Displays will Promote Your Products Effectively
Product promotion is integral to keeping sales up. We know that consumers like neat, professional displays over messy shelves that they have to sort through, so the point of purchase display makes perfect sense when it comes to product promotion. Both cost efficient and effective, the POP display shows off your product to those who may not see it otherwise. The neat, professional style of a well-placed display that houses any type of product is one that is so attractive to consumers; often they can’t pass it up. Customers often choose similar products that are neatly displayed over those on store shelves. It comes down to making your product look more attractive than others, [...]

A POP Display is the Perfect Way to Promote Your Product

Product promotion can be costly and hard to do. With a point of purchase display, things are simplified in a few ways. By displaying sales, seasonal and even new product launches in a POP display, you skip the worry of costly advertising and other promotional tools. By simply placing product in a nicely designed point of purchase display, you are silently selling the product at no extra cost to you. POP displays have been compared to an employee who would talk about the product. By making a POP display that gets a message across about your product and company, you are effectively marketing your product in the simplest, most direct way possible. Our team can show you a full array of POP displays that may suit your needs for all your sales, seasonal and any other type of product. McLeish Corr-A-Box is a full-service packaging and design company that offers a wide variety of shipping, storage and display solutions, including point of purchase displays.
Enjoy the Many Benefits of a Well Designed and Placed POP Display
By employing a well-designed, well-placed POP display, you are adding benefits to your brand, product and company:
1. Placement is important – our team will help you place your point of purchase display in the optimal area for maximum exposure to consumers. This is often but not always at the checkout counter. Influencing final buying decisions is the goal here and with a beautiful, professional POP display, that is most often the outcome.
2. Take the time to work with us to design your POP display. Tell us about your product and your company, so the design really represents your [...]

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    Let us Create a Point of Purchase (POP) Display to Make Your Products Stand Out

Let us Create a Point of Purchase (POP) Display to Make Your Products Stand Out

Has your company been looking for a way to market your product without the huge financial commitment that is required for advertising? There are so many considerations in the packaging and design industry to help with marketing, including the point of purchase (POP) display. A point of purchase display is used to house products for consumer sale. Displays are made from various materials, including corrugated cardboard that is cost-efficient, “green” and easy to set up and take down. The point behind the POP display is to attract attention to your product over the competition’s, by designing and placing a perfect POP display in any retail establishment. We see point of purchase displays continuously, so much in fact that we probably don’t realize what they really are: a silent salesperson who quietly and confidently persuades the consumer to take another look at your product at the checkout counter. Most often placed at or near the checkout, the POP display can influence last minute purchasing decisions and help you make that sale! At McLeish Corr-A-Box, we fabricate, design and create POP displays for all your marketing and sales needs in Toronto, Ontario and across the GTA.
Create a POP Display that Attracts Customer’s Attention
McLeish Corr-A-Box is a full-service packaging and design firm that offers a wide array of packaging and design solutions, including point of purchase (POP) displays. Our job is to get the customer to see your product first and make the decision to purchase it over other similar products. By using customization, we can effectively draw in consumers to take a closer look and most often choose your product, from a neat, professional display. [...]

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    A POP Display Can Help Advertise Products in a Cost-Effective, Efficient Way

A POP Display Can Help Advertise Products in a Cost-Effective, Efficient Way

The retail business is flourishing even with the increase in online shopping. People are still flocking to stores and malls to buy! Take advantage of this buyer enthusiasm! Display your products professionally in a point of purchase (POP) display manufactured by McLeish Corr-A-Box. Cost is always a factor, but with the point of purchase display, cost is taken out of the equation. You will never get such a great vehicle to show off products at such a low cost. A POP display is one of the best ways to market your brand and products and is also the most economical. A point of purchase (POP) display is one of the most inexpensive yet effective marketing tools in today’s retail industry. Not only does the point of purchase display work hard for you when you’re elsewhere, but it is easy to set up, take down and store for future use. House specialty, seasonal, sales and new products in a POP display for optimal visibility for the consumer. McLeish Corr-A-Box is a full service packaging and design company that offers a wide variety of shipping, storage and display solutions, including point of purchase displays.

Each POP display works differently depending on placement, design and size. At McLeish Corr-A-Box, we can help determine the best type of POP display for your business as well as offer advice on custom design. Designing the exterior of your POP display is a great feature. Eye-catching colours, logos and designs are sure to attract more attention to your neatly arranged display case, in comparison to products located on store shelves. At McLeish Corr-A-Box, we strive [...]

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    A Point of Purchase (POP) Display Can Sell and Market Your Products

A Point of Purchase (POP) Display Can Sell and Market Your Products

Marketing within your budget is often an issue for retailers, especially small business owners. Advertising costs are high, which add to the problem of getting the word out about your new, special or seasonal products. At McLeish Corr-A-Box, we have a solution. Why not consider a point of purchase (POP) display? A point of purchase display can work for you at the checkout counter (i.e. the “point of purchase”) as a silent salesperson that effortlessly promotes your products as consumers are making their final purchasing decisions. Studies have shown that many last minute purchases are made at the checkout. By promoting your product at the register, you can take advantage of those final purchasing moments and help persuade consumers to take home your product.

McLeish Corr-A-Box Can Customize Your POP Display
McLeish Corr-A-Box is a full service packaging and design firm that offers a wide array of packaging and design solutions, including point of purchase (POP) displays. POP displays are the perfect way to showcase a new product, or promote a sales or seasonal product to your customers. Holidays and other events are often marked by the appearance of a point of purchase display in your retain store. Customers so often choose the products displayed professionally and neatly in a case over other products that are displayed on store shelves. Our expert team can help you customize your POP display and make it attractive to the eye to help draw consumers to it. A POP display is a great form of marketing with low cost and high effectiveness associated with it – which is a great combination. Other advantages of POP displays [...]