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    Why Point of Purchase Displays Work So Well And Why You Should Invest in a POP Manufacturer

Why Point of Purchase Displays Work So Well And Why You Should Invest in a POP Manufacturer

Business owners do everything they can to raise brand awareness and get as many potential customers interested in their products as possible. Traditional advertising works well enough, but if you aren’t utilizing point of purchase, or POP, displays, you might be missing out big time.

Point of purchase displays are essentially cardboard salesmen; they’re product stands with promotional signage typically found in stores near the checkout line.

But do POP displays actually work? The short answer is an absolute yes, and with various point of purchase manufacturers entering the market willing to serve your business’s needs, the cost to implement them is pretty low. Let’s find out why these simple cardboard stands are so effective.
Importance of the Impulse Buy
Don’t be afraid to admit you’ve bought on impulse before. In fact, 5 out of 6 Americans have reported to making impulse buys in the past. Under the right conditions, our minds subconsciously think a spontaneous chocolate bar is worth buying in a matter of seconds. That’s why grocery stores keep shelves of snacks, magazines, and souvenirs next to the checkout counter.
They Catch Your Eye
A well-designed point of purchase display grabs the attention of a customer quickly. A large sign with capital letters and glowing visuals will always have an advantage over another product that’s merely sitting on the shelf.

Plus, a POP positions itself as a solution to a problem the consumer might not even know he or she has. For instance, you might not think about your breath a lot, but seeing a display for some minty gum might force you to consider how long it’s been since you brushed your teeth.
They Give the Decision to the Customer
We’ve referred to POP [...]

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    Unique Ways to Score That Impulse Buy: The 5 Types of POP Displays

Unique Ways to Score That Impulse Buy: The 5 Types of POP Displays

You can’t enter any modern grocery store, in Toronto or otherwise, without seeing a bunch of point of purchase displays everywhere. Cardboard signs, product stands, and even digital displays with their associated products nearby line every aisle. Considering how easily they catch shoppers’ attention and promote impulse purchases, it’s no wonder why they’re used so extensively.

There are multiple types of POP displays companies deploy in the retail setting, each with its own advantages, disadvantages, and ideal use cases. Knowing which one is best for your business’s products will optimize your chances of scoring those impulse buys.
Counter Displays
Counter displays are the ones you’d find on the counter right next to the cash register. They are common at gas stations and convenience stores that commonly sell small items.

Being close to the checkout counter, these displays easily promote upsells and impulse buys. It’s easy to grab a chocolate bar last-minute once you’re already at the register after all.
Since counter displays are generally small to save on desk space, they are ideal only for smaller items that can be picked up quickly.

Floor Displays
Floor displays, as their name suggests, stand freely on the floor and are not attached to any wall or aisle. These POP displays are common in medium-to-large-sized grocery stores with ample floor space.

Because floor displays are exposed on all sides, they are the most visible to passing shoppers and can advertise multiple products at once.
Shop owners have great flexibility in choosing where to position a floor display since it isn’t attached to any other aisle or wall.

Dump Bins
Dump bins are big, top-loaded boxes that store large quantities of products. If you’ve ever been to Costco, you’ve definitely seen these store [...]

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    The Compelling Stats That Highlight the Importance of POP Manufacturers

The Compelling Stats That Highlight the Importance of POP Manufacturers

In many ways, successful entrepreneurship equates to little more than a series of individual decisions that impact your business.

This means that it’s your ability to make informed decisions that will have the biggest bearing on your venture, as you look to tread the fine line between managing costs and driving growth.

When it comes to partnering with a point of purchase manufacturer, you may well be inclined to do without such assistance in a bid to save money. This represents a false economy, however, and here’s why:
1. 68% of Customers Will Switch Brands as a Result of In-Store Marketing
When it comes to in-store shoppers, it’s fair to surmise that these individuals are not necessarily the most loyal.

In fact, just 5% of offline customers pledge to be loyal to a specific brand, with a staggering 68% responsive to in-store marketing and liable to try new products or suppliers as a result.

This should provide a clear motivation to invest in a POP manufacturer, as the right execution could well enable you to target new customer segments and dramatically increase your in-store sales conversions.

Without this, you may miss out on a unique opportunity to target new customers and effectively increase your market share.
2. 74% of Purchases in Mass Merchandise Stores Are Considered as Impulse Buys
The statistics concerning impulse buys are certainly interesting, with the rate of unplanned purchases varying across different markets and outlets.

It’s particularly high in mass merchandise stores, however, with 74% of all purchases here impulsive and not planned in advance.

This, in turn, means that nearly two-thirds of all mass merchandise buys are made in-store and as consumers are shopping, create an audience that is susceptible to promotions and brand messaging in [...]

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    Major Trends for POP Displays – Everything You Need to Know

Major Trends for POP Displays – Everything You Need to Know

According to the latest statistics, between 76% and 82% of all retail sales take place in-store. This may come as a surprise to some, particularly given the relentless rise of e-commerce and online consumerism in the modern age.

With this in mind, it’s clear that marketing channels such as POP displays remain extremely important as part of an integrated promotional and advertising strategy.

The key is to create impactful displays, of course, which capitalize on the key trends that currently define the industry. We’ve selected three of the most influential trends below and showcased what your business can draw from them.
1. The Importance of a Clear Message Hierarchy
This rule could arguably be applied to every marketing channel both on and offline, but there’s no doubt that it has particular merit for POP displays.

After all, you’ll only have a limited space in which to impart your primary when using in-store displays, with just five to seven words available to effectively engage customers and explain your core value proposition.

This means that you’ll need to make a clear distinction between your primary, secondary and tertiary messages, as you look to share a concise and easy to understand selling point with customers.

To support this, remember to make pre-purchase information available to customers through a variety of channels, as this means that you can effectively focus on a single POP display message while driving a higher rate of assisted conversions.
2. Ensure Your POP Displays Are Also Intuitive
Interactive displays offer tremendous value, right? After all, this type of marketing channel stands out in the minds of consumers, while affording them the chance to interact with your products or ranges.

Execution is crucial here, however, as it’s simply not enough [...]

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    POP Manufacturer 101: The Key Steps Towards Designing an Effective POP Display

POP Manufacturer 101: The Key Steps Towards Designing an Effective POP Display

Knowledge does not always translate into understanding, and nowhere is this more relevant than in the diverse and constantly changing world of marketing.

Take POP (or point of purchase) advertising, for example, which is deployed in-store to drive brand awareness and promote real-time discounts. While this tried-and-tested marketing channel has been deployed for generations and offers a number of well-known advantages to businesses, it can only be used successfully with the right execution a high quality of design.

This is why so many brands employ the services of a point of purchase manufacturer, as these service providers understand the process and techniques required to create a truly engaging advert.

In this post, explore this further and appraise the key steps required to create an effective POP display.
1. Understand Your Unique Value Proposition
With any type if marketing, it’s imperative that you have a clearly defined value proposition before you get started. This translates into a simple and easy to understand message, and one that can be conveyed clearly even on relatively small POP displays.

This requires you to focus on a unique feature that offers value to customers, whether this relates to the purpose of the product, its role within an existing range or a discounted price point. Your choice will depend on the product in question, but the key is that you identify a viable hook that will engage customers and compel them to make a purchase.

As POP displays can be leveraged to drive wider awareness, you may also want to create adverts that promote brand values or narratives. So long as these also offer some form of tangible value to customers, they can be used as the foundation for a truly effective POP campaign.

This process [...]

3 Reasons why you Need POP displays in your Store

While there’s a tendency to believe that offline advertising is increasingly moribund in the digital age, this is not something that is borne out by the statistics.

Despite the sustained growth of ecommerce sales, offline retail channels continue to dominate the consumer marketplace. In 2016 alone, for example, global retail sales peaked at $22.049 trillion, with online transactions accounting for just $1.915 trillion of this bounty.

With this in mind, it’s important that retail businesses continue to invest in offline marketing channels, particularly those that are deployed in store. Channels such as POP displays are especially effective, offering a low-cost way of optimising sales and achieving a superior ROI on your marketing spend.

In fact, there are a number of reasons why you need to install point of purchase displays in your store. Here are just a few:
1. POP Displays are Capable of Driving Impulse Purchases
In order to understand the impact of point of purchase displays, you also need to have an insight into the average customers’ mind.

Studies from mass merchandise stores are particularly informative in this respect, with an estimated 74% of all customer purchases not planned in advance. Incredibly, approximately 68% of purchases are also considered to be impulse buys, with this trend prevalent across a number of industries.

This suggests that customers are extremely susceptible to in-store marketing, as their purchasing decisions are formed and finalised in real-time as they continue to shop. So, with an effective POP display, it’s possible to directly influence consumer behaviour and increase sales conversions noticeably.

Counter point of purchase displays are the most suited to driving impulse buys, as they are located at cash registers and typically feature small, high value items.
2. POP Displays Can Successfully Promote [...]

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    4 Reasons Why You Need to Call a Point of Purchase Manufacturer NOW!

4 Reasons Why You Need to Call a Point of Purchase Manufacturer NOW!

Do you want to increase your sales? The answer to this question should be a resounding yes. Rather than looking online, scouring social media statistics and excel sheets, you should be locating a local point of purchase manufacturer to help you create some POP displays for your business.
A Point of Purchase Manufacturer? That Seems Outdated.
Even though POP advertising is considered a traditional method, that doesn’t mean that it isn’t effective. In fact, the sheer number of POP displays in most major stores should serve as validation that this traditional method of advertising is still a great option to create brand awareness and engagement.
You are doing your business a series disservice if you pass on an older method of advertising simply because it predates the digital era.
1. Buyers Are Deep in Their Buyer’s Journey
Online advertisements help you reach your target audience, but one of the challenges digital marketers face is trying to target people who are ready to buy at that given moment.
POP advertising doesn’t suffer from this. Instead, you are placing products in the eyes of buyers that are deep in the buyer’s journey. If someone travels to a grocery store, they are more than likely there to buy something. Even if people are following strict grocery lists, a well-placed POP display can appeal to a buyer’s emotions and turn into a sale.
The trick is taking advantage of impulse buying. You have to show why your product is valuable and why they should add it to their cart.
2. Samples Help Build Product Credibility
Most shoppers are skeptical of trying new products. After all, why would they want to risk their money buying something that is unproven [...]

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    5 Popular Point of Purchase Displays That Will Boost Your Sales

5 Popular Point of Purchase Displays That Will Boost Your Sales

The goal of any business that sells products is to sell products. This much seems obvious, but with so many options available, it can be difficult to decide on which ones to use for your business.
One proven method that is often overlooked in our increasingly digital landscape is traditional point of purchase displays. These displays are still an effective way to advertise your products in a location where your customers are ready to buy. In this article, we will explore 5 popular POP displays and briefly discuss how to put them to use to advertise your products.
1. Counter POP Displays
Counter displays are extremely popular, cost effective, and a great way to advertise your products. If you’ve ever entered a gas station, you’ve seen one of these displays. They usually house smaller products, like chocolate bars, energy supplements, and any product that you can hold in the palm of your hand.
The reason why this type of product is effective has to do with where they are located. Typically, you will find counter point of purchase displays at the cash register. Customers who are lining up to pay will often grab these value added items and add them to their purchase. Not only does this mean additional sales for you, but it also helps to build your brand as customers will subconsciously remember your branding and products.
2. Floor POP Displays
Floor displays are another efficient way to market your products because they can be placed almost anywhere in a store. These displays are usually decked out with graphics, your company logo, branding, social media accounts, and product information that is designed to help you sell more.
Because floor displays are larger, [...]

Create a POP Display that Grabs Consumer Attention

All POP displays grab our attention. Who could miss a large corrugated box with amazing products inside of it? This is due to the colours, placement and size. This is why choosing POP displays has its advantages. We take them for granted because they are a part of our purchasing culture. This form of advertising has many strategic components. Our society has come to rely on them for convenience. There is something very orderly about them. The displays are simple, to the point and helpful for the last minute purchases at the cash register. People pick up a pack of gum or candy all the time due to their convenient location at the cash – why not place other products there for consumer perusal and possible purchase? It is well known that many purchasing decisions are made at the end of a shopping trip, perhaps when customers are standing in line. With a point of purchase display, you capitalize on this fact.
McLeish Corr-A-Box is a full-service packaging and design company that offers a wide variety of shipping, storage and display solutions, including point of purchase displays.
POP Displays Work Overtime for Your Brand, Company and Products
There are times when one brand will have a few POP displays throughout a store acting almost as subliminal messaging. Each time a consumer passes a display the subconscious brain is acknowledging the display, and each time an additional display is passed, the image is amplified in their minds. If a customer is interested in the product perhaps it will be selected for purchase. McLeish Corr-A-Box can make a POP display that works hard to sell your products – here’s how it works:

Sales and Seasonal Products – [...]

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    Create New Opportunities to Promote Your Products with a POP Display

Create New Opportunities to Promote Your Products with a POP Display

What better way to promote your products than with POP displays? A POP display is prime real estate when it comes to advertising, and a brand can’t ask for more. Having a product with eye level exposure, without one competitor in sight is a treasure. Products encased in a custom made display with its brand logo and colours to entice prospects, is an art form. This old school form of advertising is under-rated in today’s online purchases. In the virtual world all purchases are made at a click of a button from the comfort of your home, using an electronic device. For those of us in the real world of grocery stores, restaurants and anything with a cash register, POP displays are bold, everywhere and here to stay. McLeish Corr-A-Box is a full service packaging and design firm that offers point of purchase displays as well as other types of services for all your business needs in Toronto, Ontario and across the GTA.
Entice Consumers to Choose Your Products with a Custom POP Display in Toronto and the GTA
Our design team of experts is dedicated to customer service and high quality work. We work with our clients for the best possible solution to promote their products. Customization is a process and we believe the initial effort involved in creating the display to match what our client envisions is key to a prosperous relationship. Besides the fact that a display is out of reach from any competitors, it actually helps make the consumer’s decision process easier. Stores have rules on display placement and measurements. At McLeish we are familiar with these rules and will guide you to ensure your POP display adheres to them. [...]