4 Ways POP Displays Can Help Your Business in 2017

Point of purchase (POP) displays has been around for as long as most consumers can remember. Even though we are currently in the digital age, POP displays are still a great way to advertise your business.

If you need proof of how prevalent POP displays are, walk into any grocery store or gas station and look for the latest promotional POP displays featuring iconic movie characters and brands. There are tons of them.

1. Engage Your Customers Where They Shop

One of the things that make POP displays so effective is the fact that they help you engage your customers where they shop.

When a customer is at the grocery store, they are already in what marketers would refer to as their “buy mode.” Because of this, they are susceptible to advertising that is directly catered to their wants and needs.

If you advertise your product on point of purchase displays, you will increase your chances at landing a customer and building a long-term relationship with them if they are satisfied with your product after purchasing it.

Displays are often placed in strategic locations that will capture the attention of consumers as they shop. These colorful displays are often placed at eyelevel and are designed to turn would-be buyers into committed buyers.

2. Establish Your Brand

Even if your point of purchase displays don’t land you an immediate customer, the pure marketing value they provide is invaluable.

The modern consumer is often bombarded with advertisements from all angles, but the goal of any successful marketing campaign is to embed your product in the subconscious of your consumers. A shining example of this is how most consumers will think of McDonald’s when they are craving a hamburger, or how most will turn to Coca [...]

Go Local When Sourcing Your Next POP Display Manufacturer

Finding the right point of purchase (POP) display manufacturer can be challenging and a costly endeavor.

A lot of businesses get drawn in by the allure of outsourcing their POP display needs, but in a lot of cases, this can be a huge mistake. When looking for your next manufacturer, there are several things you should consider before deciding on a company.

Price Isn’t Everything

In the modern business world, price dictates everything. Some companies are happy to find the cheapest price on the market for a manufacturer. However, the cheaper the prices, the higher the chance of having problems with the product because it’s not hard to believe that a cheaper price will come with a lower quality of work, cheaper materials, and poor customer service.

If you are ordering a new batch of POP displays from your manufacturer that was outsourced, you will want to see samples before you agree to anything. In a lot of cases, these types of manufacturers will promise the world and underdeliver when it comes time to send you the finished product.

The Importance of Quality

The best way to avoid bad quality POP displays is to source them from a reputable, local point of purchase display manufacturer that takes pride in the quality of its work.

There is nothing more embarrassing than learning that your latest order of POP displays have a massive defect that has rendered them useless.

If your POP displays are constantly falling over or feature a printing defect, your customers will not have the opportunity to interact with your products and you will reduce the likelihood of making a sale.

Customer Service

By sourcing a local point of purchase display manufacturer, you will ensure that you are receiving quality work and you [...]

POP Displays Increase Interest in Your Product

Who isn’t interested in a POP display?  We have all seen them in the retail stores, standing alone or on the checkout counter, displaying new, seasonal, sales or other items.  Professional, neat and organized, the POP display quietly encourages consumers to “pick me!”  POP displays draw consumer attention away from typical store shelving and away from the competition’s products.  They are perfect tools to increase consumer interest in your product and to help sell your products.  McLeish Corr-A-Box is a packaging and design company that specializes in POP displays, along with a wide array of other tools to ship, store and displays your items economically and effectively.

POP Displays Quietly Work for You

POP Displays work as a silent salesperson, urging consumers to take a second look at the display case when the final purchasing decisions are being made.  There is no better vehicle for sales, seasonal or new product.  With this type of display, you have options regarding placement, type of material, customization and more.  It is proven that consumers prefer neat, professional looking displays that hold products that are on promotion, sale or are new product launches.  Consumers are attracted to the displays due to customization, placement and professional looking display.  At McLeish Corr-A-Box, our team can help you decide which type of POP display is best for your product.  We can help with placement, customization and even advice on which type of product fits best. Let your POP display be a representation of your company, brand and product.  Look to the economical, eco-friendly display to move products and increase your bottom line.

Create a Customized POP Display that Will Attract Customers and Promote Sales

Attracting customers and promoting sales can be a difficult task in [...]

POP Displays Create Sales Opportunities

Creating sales opportunities can be challenging, even for the experts.  The level of competition in today’s retail market is high, but at McLeish Corr-A-Box, we don’t shy away from a challenge.  Enter our famous point of purchase (POP) displays.  These amazing displays are perfect marketing tools for so many types of products, and will promote not only your products but your brand and company as well.  Our team works hard to make the industry’s leading packaging and design products, including the cost-efficient, effective POP display.  McLeish Corr-A-Box is an industry-leading package and design company that specializes in POP displays, as well as other types of packaging and design products all created to promote your product and increase your bottom line.  At McLeish Corr-A-Box, we serve our valued clients in Toronto, the GTA and across Ontario and have been successfully doing so for over 4 decades.

POP Displays Work for All Types of Products, including Product Launches

Are you looking to launch a new product?  Do you have a seasonal item that is amazing, but doesn’t seem to be moving off the shelf?  Is one of your prime products on sale this week and you want to get the word out?  Is there any product in your inventory that you want to feature and let your clients know about?  If you have answered yes to any of these, then a point of purchase display is your best course of action.  A point of purchase (POP) display will take these items and show them to consumers at the checkout counter or elsewhere in the store.  The display will be professional, creative and will urge consumers to not only pick up your item, but to purchase it!  This scenario [...]

POP Displays are an Economical Way to Advertise

Small to mid-size businesses are always looking for effective marketing tools that won’t break the budget.  Look no further than a point of purchase (POP) display, created and designed by McLeish Corr-A-Box.  Advertising prices are very high and available to only the largest, most financially flush businesses, while the smaller to mid-size companies are left out.  With a POP display, you can effectively market your product, as well as create brand and company awareness, all within your budget.  A POP display is a display case that houses your product neatly and professionally, and is placed near or at the checkout to further promote your products to consumers as they are checking out.  These displays are proven to persuade consumers to make a purchase, and by doing so, increase your bottom line.  It’s a win-win situation – the consumers get the best products and your business gets the sale.  Regardless of what type of product you are promoting, a POP display is the way to go for a company that finds today’s advertising prices unreachable.  McLeish Corr-A-Box is a package and design company that specializes in packaging and marketing solutions to meet all your business needs.

Show Off Your Sales, Seasonal and New Products with a POP Display

What better way to show off your sales, seasonal and even new product launches than with a point of purchase display?  Consumers are always looking for sales and great deals, and there is nothing more visible and eye-catching than a well-designed, well-placed display.  Selling products today is even more difficult given the large amount of competition, but with a point of purchase display, you have an edge over the competition.  Consumers prefer nicely organized, clearly displayed products.  Combined with [...]

POP Displays Create a Crowd Around Your Product

POP displays are a proven way to promote and sell your products effectively and affordably.  With a point of purchase display designed and manufactured by McLeish Corr-A-Box, you have an extra set of “hands” and a marketing tool that is proven to work.  The displays are placed in and around the checkout typically, urging consumers to take a look at your product as their final decisions are being made.  Placement is an important part of the process, and our team at McLeish knows what is best for each product, depending on the type.  We recommend POP displays for sales, seasonal and new products, among others.  McLeish Corr-A-Box is a packaging and design company that has served our valued clients in Toronto, Ontario and across the GTA for over 40 years, with excellent quality and service.  We specialize in displays but offer many other services to make your retail environment “pop!”

POP Displays Work for Your Team

A team environment is what makes up McLeish Corr-A-Box.  We rely on each team member to do their job and prioritize our customers.  Just like us, your team is integral to your business.  Why not make a POP display a valued team member?   For a reasonable price, you can get a display case that will act as a silent salesperson who quietly promotes your brand, products and company.  Our team can work within any budget – no job is too big or too small for us.  We work with your team to create the best “team member” to sell your products and eventually increase your bottom line.  There is no better way to market your products than with a point of purchase display.  This proven method is used throughout retail [...]

POP Displays Make the Competition Irrelevant

At McLeish Corr-A-Box, our intention is not to downplay the importance of competition.  However, once consumers see products neatly displayed in a point of purchase (POP) display, we have noticed that the competition does become slightly irrelevant.  Consumers are so into the displays that even when making final purchasing decisions, a well-placed point of purchase display will convince them to choose your product.  We can’t be sure if it’s the design, placement, customization or a combination, but the outcome is always the same.  POP displays promote sales and increase bottom lines.  McLeish Corr-A-Box is a packaging and design company that offers a full array of packaging and design services, including POP displays and other types of marketing tools to help increase sales and promote your brand and products.

Showcase Your Products

Showcasing your products is a very important part of marketing your products.  By building a POP display with McLeish Corr-A-Box, your products are on full display.  Consumers notice displays that are neat, organized and well placed.  They do not gravitate toward messy shelves or disorganized merchandising.  At McLeish Corr-A-Box, we know this as well as many more tricks of the trade that can assist you in your quest to promote your product in a professional environment.  Whether it’s a seasonal or sales product, or even a new product launch, our team can work with you to find the best type of display for your particular product and help move it out of the store!  There is no better way to professionally display products that is so eco-friendly and easy on the wallet.  Our team has been helping clients for a long time, and we have seen market trends come and go, but one that remains [...]

POP Displays Work for Your Company and Products

Point of purchase (POP) displays are proven to work for your products in a retail setting.  While other companies simply stock shelves, a POP display is a unique way to show off your seasonal, sales or new products to current and potential customers.  There is no better way to catch the consumers eye than using a POP display, strategically placed at the checkout counter, to promote last minute sales.  POP displays come in all shapes, sizes and colours and even materials.  Our POP displays are eco-friendly, economical, easily relocated and taken down, and customizable.  There are too many advantages of the POP display to ignore them, especially their success in drawing in consumers to make a purchase during that final decision making process.  The checkout counter is a typical place to display goods, but our team at McLeish Corr-A-Box knows all the strategies and will help fabricate, design and place your POP display to house your product and promote it all at the same time.  McLeish Corr-A-Box is a packaging and design company that has been working with our valued clients in Toronto, Ontario and across the GTA for over 40 years. We specialize in all types of packaging and design, including point of purchase (POP) displays.

Create Sales Opportunities

What better way to create a sales opportunity than to hire a “silent” salesperson?  That’s what a POP display effectively does.  By neatly displaying your products in a case that is customized, or placed very well or even sitting on the checkout counter, the display wills the consumer to choose your product.  Consumers are drawn to organized, neat displays that show off new products, sales or seasonal products. Often the final purchasing decisions are being made [...]

POP Displays Tempt Customers to Take a Closer Look at Your Products

Getting consumers to notice your products over others can be challenging.  There are many ways to achieve this but one of the most economical and effective ways is through a point of purchase (POP) display.  The display is placed at the checkout counter for maximum visibility and items are arranged neatly in a beautifully fabricated display.  Economically, you won’t find a better way to not only display your products, but to promote them.  In terms of effectiveness, POP displays are consumer magnets – they prompt consumers to take a closer look at your product over similar products nearby, due to the simplicity, organization and style a POP display offers.  McLeish Corr-A-Box is a packaging and design company that specializes in all types of products including POP displays.  Our team works with yours to come up with solutions to promote your product and stimulate sales through effective, affordable display cases.
POP Displays are Fully Customizable
If you want a POP display, but are unsure about customization, talk to our experts at McLeish.  Customization means many things to different people.  Incorporating artwork onto the display is one of the best ways to draw consumers to your product, and also to promote your company. Many companies opt to use their logo and other colourful wording or slogans to grab consumer attention.  Others think of customization as the actual fabrication of the display case.  A POP display can be large or small, a floor model or a counter model.  It will perfectly house your product and speak loudly to consumers as they make their final purchasing decisions at the checkout counter.  We have all been in the lineups when an item catches our eye – we can thank [...]

Create a POP Display to House and Promote Your Products

Display your products with a point of purchase (POP) display and get the most value for your dollar.  Displays are one of the most effective and affordable ways to promote your brand, product and company.  These well-designed, well-placed display cases are often situated at or near the checkout counter, to draw consumer attention and promote sales.  McLeish Corr-A-Box is an expert packaging and design manufacturing company of corrugated boxes and point of purchase (POP) displays.  We are well known and respected industry-wide, and offer exceptional quality, value and service for all your packaging and design needs.   We have the solutions you need when it comes to product display and we also have the knowledge and experience to back it up.  From product promotion to advertising and packaging, our team can be your one-stop shop for all your sales and display needs.

POP Displays are Silent Salespeople

Hire a silent salesperson by employing a point of purchase display for your products.  Our team of experts at McLeish Corr-A-Box will work with you to create the display that is best suited to your product.  Whether it is a large or compact display, or for a sales or seasonal item, our team knows point of purchase displays grab the customer’s attention and stimulate sales every time.  Once your product is housed in the display case, your competition will pale in comparison.  Consumers love neat, organized display cases that showcase products and make them easy to see and select.  It is shown that consumers will choose a product in a nicely arranged POP display over the competitor’s that is simply on a shelf.  There are so many options for showcasing your products, from single level, multi-tiered and using dividers all [...]