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    A POP Display Can Help Advertise Products in a Cost-Effective, Efficient Way

A POP Display Can Help Advertise Products in a Cost-Effective, Efficient Way

The retail business is flourishing even with the increase in online shopping. People are still flocking to stores and malls to buy! Take advantage of this buyer enthusiasm! Display your products professionally in a point of purchase (POP) display manufactured by McLeish Corr-A-Box. Cost is always a factor, but with the point of purchase display, cost is taken out of the equation. You will never get such a great vehicle to show off products at such a low cost. A POP display is one of the best ways to market your brand and products and is also the most economical. A point of purchase (POP) display is one of the most inexpensive yet effective marketing tools in today’s retail industry. Not only does the point of purchase display work hard for you when you’re elsewhere, but it is easy to set up, take down and store for future use. House specialty, seasonal, sales and new products in a POP display for optimal visibility for the consumer. McLeish Corr-A-Box is a full service packaging and design company that offers a wide variety of shipping, storage and display solutions, including point of purchase displays.

Each POP display works differently depending on placement, design and size. At McLeish Corr-A-Box, we can help determine the best type of POP display for your business as well as offer advice on custom design. Designing the exterior of your POP display is a great feature. Eye-catching colours, logos and designs are sure to attract more attention to your neatly arranged display case, in comparison to products located on store shelves. At McLeish Corr-A-Box, we strive [...]

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    A Point of Purchase (POP) Display Can Sell and Market Your Products

A Point of Purchase (POP) Display Can Sell and Market Your Products

Marketing within your budget is often an issue for retailers, especially small business owners. Advertising costs are high, which add to the problem of getting the word out about your new, special or seasonal products. At McLeish Corr-A-Box, we have a solution. Why not consider a point of purchase (POP) display? A point of purchase display can work for you at the checkout counter (i.e. the “point of purchase”) as a silent salesperson that effortlessly promotes your products as consumers are making their final purchasing decisions. Studies have shown that many last minute purchases are made at the checkout. By promoting your product at the register, you can take advantage of those final purchasing moments and help persuade consumers to take home your product.

McLeish Corr-A-Box Can Customize Your POP Display
McLeish Corr-A-Box is a full service packaging and design firm that offers a wide array of packaging and design solutions, including point of purchase (POP) displays. POP displays are the perfect way to showcase a new product, or promote a sales or seasonal product to your customers. Holidays and other events are often marked by the appearance of a point of purchase display in your retain store. Customers so often choose the products displayed professionally and neatly in a case over other products that are displayed on store shelves. Our expert team can help you customize your POP display and make it attractive to the eye to help draw consumers to it. A POP display is a great form of marketing with low cost and high effectiveness associated with it – which is a great combination. Other advantages of POP displays [...]

Be Creative with Your POP Displays If You Want to Sell More

Many business owners believe that they can simply stock their shelves with products and that those products will be sold without any sort of advertising and marketing. After all, a customer walks into a store to buy a specific product.

It may seem redundant to dress up a shelf space if the customer already wants the product that is placed there. However, to truly sell more inventory, you need to understand how a customer thinks, not just what they buy.

Customers want you to tell them why they need to purchase your products. They know about your competition, and they could easily visit them instead of you. From the time the customer walks into your store, to the time he or she leaves, you need to tell and better yet, show, him or her exactly why your products are better.

Showing is better than telling because, when you show a customer something, you are also allowing him or her to verify the benefits of shopping at your store. This is opposed to simply telling a customer why he or she should shop with you, which is the exact same thing your competition do.

You need to stand in front and above your competition if you want to make sales, especially when you use displays to host products for customers to see and purchase.

With point of purchase displays, you can show your customers why your products are better. Here are two ways how you can do this.

Dress up Your POP Displays like Your Products

Being bigger, your POP displays should attract customers’ attention quicker than the individual items you line your shelves with. A 4 or 5 foot cardboard display, featured anywhere in your store, is bound to attract eyes [...]

The Top Four Things to Look For in a Point of Purchase Display Manufacturer

There are numerous POP (point of purchase) manufacturers that you will need to choose from when contracting one to build your displays. However, it can be difficult to know which manufacturer is best for you, your company, and your vision. Here are the top four things to look for in a point of purchase display manufacturer so you can increase the potential for success when hosting inventory in a point of purchase display.

A History of Success

Look at POP manufacturers’ past clients and work portfolio. Look at the success rate of their displays. Ensure that when you contract a manufacturer to build your displays that you will have the highest chances of success. After all, it is your money on the line. Regardless of how you do, the manufacturer still gets paid.

You need to find the best manufacturer within your budget and time frame. Make sure that the one you contract has experience creating displays for your industry, or barring that, a similar industry.

If a display manufacturer creates displays for cigarettes but you own a children’s toy store, you may want to contract another display manufacturer to create your displays for you. Context is everything, especially when it comes to experience.

Vibrant Designs

Even if the point of purchase display manufacturer has a history of success, their style and portfolio may not align with your vision for your own future displays. Therefore, you need to scrutinize whether their designs are right for you and right for your business.

It is perfectly fine to evaluate a POP manufacturer, and then decide to go with another competitor, based on the proximity to your vision that the competitor has. You need the best display manufacturer for your company’s vision and goals. [...]

4 Ways POP Displays Can Help Your Business in 2017

Point of purchase (POP) displays has been around for as long as most consumers can remember. Even though we are currently in the digital age, POP displays are still a great way to advertise your business.

If you need proof of how prevalent POP displays are, walk into any grocery store or gas station and look for the latest promotional POP displays featuring iconic movie characters and brands. There are tons of them.

1. Engage Your Customers Where They Shop

One of the things that make POP displays so effective is the fact that they help you engage your customers where they shop.

When a customer is at the grocery store, they are already in what marketers would refer to as their “buy mode.” Because of this, they are susceptible to advertising that is directly catered to their wants and needs.

If you advertise your product on point of purchase displays, you will increase your chances at landing a customer and building a long-term relationship with them if they are satisfied with your product after purchasing it.

Displays are often placed in strategic locations that will capture the attention of consumers as they shop. These colorful displays are often placed at eyelevel and are designed to turn would-be buyers into committed buyers.

2. Establish Your Brand

Even if your point of purchase displays don’t land you an immediate customer, the pure marketing value they provide is invaluable.

The modern consumer is often bombarded with advertisements from all angles, but the goal of any successful marketing campaign is to embed your product in the subconscious of your consumers. A shining example of this is how most consumers will think of McDonald’s when they are craving a hamburger, or how most will turn to Coca [...]

Go Local When Sourcing Your Next POP Display Manufacturer

Finding the right point of purchase (POP) display manufacturer can be challenging and a costly endeavor.

A lot of businesses get drawn in by the allure of outsourcing their POP display needs, but in a lot of cases, this can be a huge mistake. When looking for your next manufacturer, there are several things you should consider before deciding on a company.

Price Isn’t Everything

In the modern business world, price dictates everything. Some companies are happy to find the cheapest price on the market for a manufacturer. However, the cheaper the prices, the higher the chance of having problems with the product because it’s not hard to believe that a cheaper price will come with a lower quality of work, cheaper materials, and poor customer service.

If you are ordering a new batch of POP displays from your manufacturer that was outsourced, you will want to see samples before you agree to anything. In a lot of cases, these types of manufacturers will promise the world and underdeliver when it comes time to send you the finished product.

The Importance of Quality

The best way to avoid bad quality POP displays is to source them from a reputable, local point of purchase display manufacturer that takes pride in the quality of its work.

There is nothing more embarrassing than learning that your latest order of POP displays have a massive defect that has rendered them useless.

If your POP displays are constantly falling over or feature a printing defect, your customers will not have the opportunity to interact with your products and you will reduce the likelihood of making a sale.

Customer Service

By sourcing a local point of purchase display manufacturer, you will ensure that you are receiving quality work and you [...]

POP Displays Increase Interest in Your Product

Who isn’t interested in a POP display?  We have all seen them in the retail stores, standing alone or on the checkout counter, displaying new, seasonal, sales or other items.  Professional, neat and organized, the POP display quietly encourages consumers to “pick me!”  POP displays draw consumer attention away from typical store shelving and away from the competition’s products.  They are perfect tools to increase consumer interest in your product and to help sell your products.  McLeish Corr-A-Box is a packaging and design company that specializes in POP displays, along with a wide array of other tools to ship, store and displays your items economically and effectively.

POP Displays Quietly Work for You

POP Displays work as a silent salesperson, urging consumers to take a second look at the display case when the final purchasing decisions are being made.  There is no better vehicle for sales, seasonal or new product.  With this type of display, you have options regarding placement, type of material, customization and more.  It is proven that consumers prefer neat, professional looking displays that hold products that are on promotion, sale or are new product launches.  Consumers are attracted to the displays due to customization, placement and professional looking display.  At McLeish Corr-A-Box, our team can help you decide which type of POP display is best for your product.  We can help with placement, customization and even advice on which type of product fits best. Let your POP display be a representation of your company, brand and product.  Look to the economical, eco-friendly display to move products and increase your bottom line.

Create a Customized POP Display that Will Attract Customers and Promote Sales

Attracting customers and promoting sales can be a difficult task in [...]

POP Displays Create Sales Opportunities

Creating sales opportunities can be challenging, even for the experts.  The level of competition in today’s retail market is high, but at McLeish Corr-A-Box, we don’t shy away from a challenge.  Enter our famous point of purchase (POP) displays.  These amazing displays are perfect marketing tools for so many types of products, and will promote not only your products but your brand and company as well.  Our team works hard to make the industry’s leading packaging and design products, including the cost-efficient, effective POP display.  McLeish Corr-A-Box is an industry-leading package and design company that specializes in POP displays, as well as other types of packaging and design products all created to promote your product and increase your bottom line.  At McLeish Corr-A-Box, we serve our valued clients in Toronto, the GTA and across Ontario and have been successfully doing so for over 4 decades.

POP Displays Work for All Types of Products, including Product Launches

Are you looking to launch a new product?  Do you have a seasonal item that is amazing, but doesn’t seem to be moving off the shelf?  Is one of your prime products on sale this week and you want to get the word out?  Is there any product in your inventory that you want to feature and let your clients know about?  If you have answered yes to any of these, then a point of purchase display is your best course of action.  A point of purchase (POP) display will take these items and show them to consumers at the checkout counter or elsewhere in the store.  The display will be professional, creative and will urge consumers to not only pick up your item, but to purchase it!  This scenario [...]

POP Displays are an Economical Way to Advertise

Small to mid-size businesses are always looking for effective marketing tools that won’t break the budget.  Look no further than a point of purchase (POP) display, created and designed by McLeish Corr-A-Box.  Advertising prices are very high and available to only the largest, most financially flush businesses, while the smaller to mid-size companies are left out.  With a POP display, you can effectively market your product, as well as create brand and company awareness, all within your budget.  A POP display is a display case that houses your product neatly and professionally, and is placed near or at the checkout to further promote your products to consumers as they are checking out.  These displays are proven to persuade consumers to make a purchase, and by doing so, increase your bottom line.  It’s a win-win situation – the consumers get the best products and your business gets the sale.  Regardless of what type of product you are promoting, a POP display is the way to go for a company that finds today’s advertising prices unreachable.  McLeish Corr-A-Box is a package and design company that specializes in packaging and marketing solutions to meet all your business needs.

Show Off Your Sales, Seasonal and New Products with a POP Display

What better way to show off your sales, seasonal and even new product launches than with a point of purchase display?  Consumers are always looking for sales and great deals, and there is nothing more visible and eye-catching than a well-designed, well-placed display.  Selling products today is even more difficult given the large amount of competition, but with a point of purchase display, you have an edge over the competition.  Consumers prefer nicely organized, clearly displayed products.  Combined with [...]

POP Displays Create a Crowd Around Your Product

POP displays are a proven way to promote and sell your products effectively and affordably.  With a point of purchase display designed and manufactured by McLeish Corr-A-Box, you have an extra set of “hands” and a marketing tool that is proven to work.  The displays are placed in and around the checkout typically, urging consumers to take a look at your product as their final decisions are being made.  Placement is an important part of the process, and our team at McLeish knows what is best for each product, depending on the type.  We recommend POP displays for sales, seasonal and new products, among others.  McLeish Corr-A-Box is a packaging and design company that has served our valued clients in Toronto, Ontario and across the GTA for over 40 years, with excellent quality and service.  We specialize in displays but offer many other services to make your retail environment “pop!”

POP Displays Work for Your Team

A team environment is what makes up McLeish Corr-A-Box.  We rely on each team member to do their job and prioritize our customers.  Just like us, your team is integral to your business.  Why not make a POP display a valued team member?   For a reasonable price, you can get a display case that will act as a silent salesperson who quietly promotes your brand, products and company.  Our team can work within any budget – no job is too big or too small for us.  We work with your team to create the best “team member” to sell your products and eventually increase your bottom line.  There is no better way to market your products than with a point of purchase display.  This proven method is used throughout retail [...]