Be Creative with Your POP Displays If You Want to Sell More

Many business owners believe that they can simply stock their shelves with products and that those products will be sold without any sort of advertising and marketing. After all, a customer walks into a store to buy a specific product.

It may seem redundant to dress up a shelf space if the customer already wants the product that is placed there. However, to truly sell more inventory, you need to understand how a customer thinks, not just what they buy.

Customers want you to tell them why they need to purchase your products. They know about your competition, and they could easily visit them instead of you. From the time the customer walks into your store, to the time he or she leaves, you need to tell and better yet, show, him or her exactly why your products are better.

Showing is better than telling because, when you show a customer something, you are also allowing him or her to verify the benefits of shopping at your store. This is opposed to simply telling a customer why he or she should shop with you, which is the exact same thing your competition do.

You need to stand in front and above your competition if you want to make sales, especially when you use displays to host products for customers to see and purchase.

With point of purchase displays, you can show your customers why your products are better. Here are two ways how you can do this.

Dress up Your POP Displays like Your Products

Being bigger, your POP displays should attract customers’ attention quicker than the individual items you line your shelves with. A 4 or 5 foot cardboard display, featured anywhere in your store, is bound to attract eyes [...]

Three Reasons Why Boxes Support the Environment

Supporting the environment is a really good thing to do that every business and company should support. Supporting the environment helps you gain customers, especially long-term customers, helps you lower costs long-term due to the increased efficiency of your recycling efforts, and helps you increase profits, as everyone likes environmentally-friendly businesses.

When creating packaging material like corrugated cardboard, much care and effort is put into environmentally-friendly practices, like recycling used containers, as well as re-stocking logged forest lands with more trees so that, in the future, logging companies can continue to harvest trees, turn them into paper, and turn that paper into cardboard boxes.

Made from Renewable Resources

A lot of packaging materials today are made from non-renewable resources. Styrofoam peanuts, metal casing, and more all exist in finite capacities. Even so, it takes a lot of labor in order to extract such materials from the Earth, to create or mold them in a factory, and to ship them to a processing plant in order to create packaging materials.

Renewable resources are important to ensuring that the packaging industry not only protects the environment, but conserves it as well. Using resources like trees is key to creating affordable packaging from a seemingly-infinite renewable resource. Since the productions of boxes start in paper mills, they are a great packaging option for any company that wants to do their part to protect ad cherish planet Earth.

When lumber companies take trees out of the forest, they also plant more in their place. In fact, lumber and logging companies, opposite of their stereotype, do lots to protect the planet, even if it is to protect their future investment. After all, if they cut down all the trees, there will not be any [...]

The Top Four Things to Look For in a Point of Purchase Display Manufacturer

There are numerous POP (point of purchase) manufacturers that you will need to choose from when contracting one to build your displays. However, it can be difficult to know which manufacturer is best for you, your company, and your vision. Here are the top four things to look for in a point of purchase display manufacturer so you can increase the potential for success when hosting inventory in a point of purchase display.

A History of Success

Look at POP manufacturers’ past clients and work portfolio. Look at the success rate of their displays. Ensure that when you contract a manufacturer to build your displays that you will have the highest chances of success. After all, it is your money on the line. Regardless of how you do, the manufacturer still gets paid.

You need to find the best manufacturer within your budget and time frame. Make sure that the one you contract has experience creating displays for your industry, or barring that, a similar industry.

If a display manufacturer creates displays for cigarettes but you own a children’s toy store, you may want to contract another display manufacturer to create your displays for you. Context is everything, especially when it comes to experience.

Vibrant Designs

Even if the point of purchase display manufacturer has a history of success, their style and portfolio may not align with your vision for your own future displays. Therefore, you need to scrutinize whether their designs are right for you and right for your business.

It is perfectly fine to evaluate a POP manufacturer, and then decide to go with another competitor, based on the proximity to your vision that the competitor has. You need the best display manufacturer for your company’s vision and goals. [...]

The Secret Power of Corrugated Boxes Lies in their Manufacturing Process

Corrugated boxes look so simple when we see them in the supermarket, or at the electronics store, or anywhere you might find products with corrugated packaging. However, the manufacturing process can be quite complex, even though most people think that the end product is bland. The manufacturing process, which provides boxes with their strength and durability, is very interesting.

Beyond being just interesting, the process of corrugation and of creating cardboard is necessary to understanding the final product. The positive attributes that we find in cardboard are a direct result of the manufacturing process. Learning the process is vital to appreciating the value that cardboard provides us when we determine the best method to ship products and goods to customers and clients locally, nationally, and internationally.
The Beginning
Cardboard starts in a paper mill. Brown kraft paper is layered, crimped, and glued together. The end result is corrugated cardboard, which is the base material that corrugated boxes are made of. The cardboard is then cut into shape, custom printed, folded, and glued together to form the familiar box shape that we know of when we see the final product.

Finished boxes are then bound together with plastic or some other material and shipped to the customer that ordered them. This whole process is fascinating, even more so when you consider that most people have no idea how much time and effort goes into creating a cardboard box, and how efficient and useful the box becomes as a result of this process.
The Middle
Once the corrugated boxes are shipped to the customer, they are used to package and ship products safely locally, nationally and internationally. Again, these boxes are so durable and strong due to their [...]

4 Ways POP Displays Can Help Your Business in 2017

Point of purchase (POP) displays has been around for as long as most consumers can remember. Even though we are currently in the digital age, POP displays are still a great way to advertise your business.

If you need proof of how prevalent POP displays are, walk into any grocery store or gas station and look for the latest promotional POP displays featuring iconic movie characters and brands. There are tons of them.

1. Engage Your Customers Where They Shop

One of the things that make POP displays so effective is the fact that they help you engage your customers where they shop.

When a customer is at the grocery store, they are already in what marketers would refer to as their “buy mode.” Because of this, they are susceptible to advertising that is directly catered to their wants and needs.

If you advertise your product on point of purchase displays, you will increase your chances at landing a customer and building a long-term relationship with them if they are satisfied with your product after purchasing it.

Displays are often placed in strategic locations that will capture the attention of consumers as they shop. These colorful displays are often placed at eyelevel and are designed to turn would-be buyers into committed buyers.

2. Establish Your Brand

Even if your point of purchase displays don’t land you an immediate customer, the pure marketing value they provide is invaluable.

The modern consumer is often bombarded with advertisements from all angles, but the goal of any successful marketing campaign is to embed your product in the subconscious of your consumers. A shining example of this is how most consumers will think of McDonald’s when they are craving a hamburger, or how most will turn to Coca [...]

Go Local When Sourcing Your Next POP Display Manufacturer

Finding the right point of purchase (POP) display manufacturer can be challenging and a costly endeavor.

A lot of businesses get drawn in by the allure of outsourcing their POP display needs, but in a lot of cases, this can be a huge mistake. When looking for your next manufacturer, there are several things you should consider before deciding on a company.

Price Isn’t Everything

In the modern business world, price dictates everything. Some companies are happy to find the cheapest price on the market for a manufacturer. However, the cheaper the prices, the higher the chance of having problems with the product because it’s not hard to believe that a cheaper price will come with a lower quality of work, cheaper materials, and poor customer service.

If you are ordering a new batch of POP displays from your manufacturer that was outsourced, you will want to see samples before you agree to anything. In a lot of cases, these types of manufacturers will promise the world and underdeliver when it comes time to send you the finished product.

The Importance of Quality

The best way to avoid bad quality POP displays is to source them from a reputable, local point of purchase display manufacturer that takes pride in the quality of its work.

There is nothing more embarrassing than learning that your latest order of POP displays have a massive defect that has rendered them useless.

If your POP displays are constantly falling over or feature a printing defect, your customers will not have the opportunity to interact with your products and you will reduce the likelihood of making a sale.

Customer Service

By sourcing a local point of purchase display manufacturer, you will ensure that you are receiving quality work and you [...]

5 Things to Look for When Buying Boxes for Your Business

When creating a company, you must develop your brand, a logo, your products, and how you will ship them. While branding is imperative to the success of your company, so are the boxes that you ship your products in.

The modern marketplace is extremely competitive and most of your competition is willing to undercut you to get a sale. With that in mind, it is becoming increasingly important for you to ship your products in high quality boxes.

But, what makes a good box? Here are 5 things to look for when sourcing boxes for your business.

1. Box Shape

This one goes without saying. Every product requires a specific type of box to ship it. If your product stacks nicely, classic rectangle corrugated boxes may be best for you.

If you are shipping a canned product, a corrugated tray may be the best option.

Corrugated boxes come in all shapes and forms and most packaging companies are ready to help you choose a box that perfectly suits your product.

2. Box Durability

Durability goes a long way in the world of shipping. No one remembers when their package arrives in its proper condition, but everyone remembers when they receive a damaged product.

When sourcing boxes for your business, you want to place a premium on durability and make sure that they will survive the rough shipping process.

The most important thing you can do is check the weight thresholds that the boxes are capable of withstanding and seeing how your specific box performs in an edge crush test.


3. Types of Lid / Seal

Some products require boxes with special flaps, lids, or seals. The average corrugated box is closed with traditional flaps that are taped shut.

However, other forms of boxes have overhead tuck tops, [...]

4 Reasons Why Quality Corrugated Boxes Still Matter in 2017

It may be 2017, but corrugated boxes continue to be one of the most important COGS purchases that a business can make.

Think about it, every day, boxes are used to ship millions of products across the world. Amazon, the world’s leader in online sales, shipped a staggering 1.6 million packages per day and around 608 million in 2016.

Your Reputation Ships with Your Corrugated Boxes

This may seem like a silly statement, but it is exactly the opposite. When you ship a product, your customers expect it to arrive on time and in good shape. If your products are arriving damaged because you elected to buy a large quantity of low quality corrugated boxes, your customers will shop elsewhere because they will assume that your products are cheap.

In 2017, you cannot afford to lose customers because you shipped your products in inferior corrugated boxes. Make sure you ship your products right the first time in order to avoid any embarrassing returns and disputes.

Free Advertising

When you ship products in corrugated boxes, you control the advertising medium. How many random boxes do you see in a given day? Probably a lot, and all of those boxes are decked out in free advertising for the company that shipped them.

Take advantage of this easy method of advertising by planting your company logo and contact details on all corrugated boxes you ship. Even after the boxes have completed their shipping lifecycle, they may still live on and be used by other people that need boxes for moving and storage, and the first thing they will see when they use your box is your company and products.

Do not underestimate the value of planting your brand in the subconscious of your customers. The [...]

Boxes Durability & Safe Product Delivery is at the Top of Our List

Delivery of your product safely is always at the top of the list for businesses today.  It is even more important with the ever-growing online shopping industry, where customers prefer to shop online than in person.  To ship a product and have it arrive in perfect condition is the only way to do business. Otherwise, you risk losing customers and receiving bad reviews, which will affect your business negatively.  At McLeish Corr-A-Box, we stand by the superior protection a corrugated box offers your product.  We challenge you to find a container that will carry and cushion your product like layers of cardboard will.  Choose boxes made with our clients in mind – we know shipping is a large part of your business today and will work hard to ensure your products are delivered safely and securely with sturdy, reliable corrugated boxes.  McLeish Corr-A-Box is a packaging and design company that has been serving our clients for over 40 years in Toronto, Ontario and across the GTA.

Corrugated Boxes Ship Your Goods Cheaply and Effectively

Most small to mid-size businesses don’t have unlimited budgets – small business owners are always on the lookout for great opportunities to save yet not cut corners.  With a corrugated box, you can do both.  No corners are cut because you are getting the best shipping/storage product on the market, and your savings will be unbelievable.  There is no more economical way to ship to your clients than with a corrugated box.  In addition, the protective nature of the box will ensure no damage is done to your product, again saving you and your client time, money and frustration.  When you order a product, you expect fast, secure delivery and that is [...]

POP Displays Increase Interest in Your Product

Who isn’t interested in a POP display?  We have all seen them in the retail stores, standing alone or on the checkout counter, displaying new, seasonal, sales or other items.  Professional, neat and organized, the POP display quietly encourages consumers to “pick me!”  POP displays draw consumer attention away from typical store shelving and away from the competition’s products.  They are perfect tools to increase consumer interest in your product and to help sell your products.  McLeish Corr-A-Box is a packaging and design company that specializes in POP displays, along with a wide array of other tools to ship, store and displays your items economically and effectively.

POP Displays Quietly Work for You

POP Displays work as a silent salesperson, urging consumers to take a second look at the display case when the final purchasing decisions are being made.  There is no better vehicle for sales, seasonal or new product.  With this type of display, you have options regarding placement, type of material, customization and more.  It is proven that consumers prefer neat, professional looking displays that hold products that are on promotion, sale or are new product launches.  Consumers are attracted to the displays due to customization, placement and professional looking display.  At McLeish Corr-A-Box, our team can help you decide which type of POP display is best for your product.  We can help with placement, customization and even advice on which type of product fits best. Let your POP display be a representation of your company, brand and product.  Look to the economical, eco-friendly display to move products and increase your bottom line.

Create a Customized POP Display that Will Attract Customers and Promote Sales

Attracting customers and promoting sales can be a difficult task in [...]