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    A POP Display Can Help Advertise Products in a Cost-Effective, Efficient Way

A POP Display Can Help Advertise Products in a Cost-Effective, Efficient Way

The retail business is flourishing even with the increase in online shopping. People are still flocking to stores and malls to buy! Take advantage of this buyer enthusiasm! Display your products professionally in a point of purchase (POP) display manufactured by McLeish Corr-A-Box. Cost is always a factor, but with the point of purchase display, cost is taken out of the equation. You will never get such a great vehicle to show off products at such a low cost. A POP display is one of the best ways to market your brand and products and is also the most economical. A point of purchase (POP) display is one of the most inexpensive yet effective marketing tools in today’s retail industry. Not only does the point of purchase display work hard for you when you’re elsewhere, but it is easy to set up, take down and store for future use. House specialty, seasonal, sales and new products in a POP display for optimal visibility for the consumer. McLeish Corr-A-Box is a full service packaging and design company that offers a wide variety of shipping, storage and display solutions, including point of purchase displays.

Each POP display works differently depending on placement, design and size. At McLeish Corr-A-Box, we can help determine the best type of POP display for your business as well as offer advice on custom design. Designing the exterior of your POP display is a great feature. Eye-catching colours, logos and designs are sure to attract more attention to your neatly arranged display case, in comparison to products located on store shelves. At McLeish Corr-A-Box, we strive [...]

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    A Point of Purchase (POP) Display Can Sell and Market Your Products

A Point of Purchase (POP) Display Can Sell and Market Your Products

Marketing within your budget is often an issue for retailers, especially small business owners. Advertising costs are high, which add to the problem of getting the word out about your new, special or seasonal products. At McLeish Corr-A-Box, we have a solution. Why not consider a point of purchase (POP) display? A point of purchase display can work for you at the checkout counter (i.e. the “point of purchase”) as a silent salesperson that effortlessly promotes your products as consumers are making their final purchasing decisions. Studies have shown that many last minute purchases are made at the checkout. By promoting your product at the register, you can take advantage of those final purchasing moments and help persuade consumers to take home your product.

McLeish Corr-A-Box Can Customize Your POP Display
McLeish Corr-A-Box is a full service packaging and design firm that offers a wide array of packaging and design solutions, including point of purchase (POP) displays. POP displays are the perfect way to showcase a new product, or promote a sales or seasonal product to your customers. Holidays and other events are often marked by the appearance of a point of purchase display in your retain store. Customers so often choose the products displayed professionally and neatly in a case over other products that are displayed on store shelves. Our expert team can help you customize your POP display and make it attractive to the eye to help draw consumers to it. A POP display is a great form of marketing with low cost and high effectiveness associated with it – which is a great combination. Other advantages of POP displays [...]

Today’s Market Demands High Quality Shipping Products

Shipping is an important part of the day to day operations of many companies, whether it’s large or small, or near or far. Ensuring the safe arrival of your products is imperative in any business. The durable, safe and eco-friendly corrugated box is a great form of packaging as well as one of the best ways to guarantee your product will get to its destination intact. McLeish Corr-A-Box is a packaging and design firm that specializes in providing quality, durable corrugated boxes for your company’s shipping and storage needs. We meet our clients’ needs by providing quality, service and value while offering a wide range of customizable corrugated boxes. Our corrugated boxes are designed and created with care to ensure the safe arrival of your products to your clients – doing anything else is bad for business.

Customize Your Corrugated Boxes for Greater Impact and Visibility

Customization is a great addition to any corrugated product, including boxes. There are various reasons to consider customizing your boxes, including product promotion as well as product safety. Ensuring the product fits the box perfectly is one way to guarantee the safety of your product during the shipping process. Including your logo or company name on the outside of the box is an inexpensive yet reliable way to market your brand and product. Corrugated boxes customized to meet all your requirements by our team at McLeish Corr-A-Box are advantageous for several other reasons as well. Each box is custom made in a state of the art factory using eco-friendly materials. The boxes are reusable and recyclable and are inexpensive in terms of materials and labour. Let our [...]

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    Corrugated Boxes Offer a Cost-Effective, Safe and Secure Way to Ship Your Products

Corrugated Boxes Offer a Cost-Effective, Safe and Secure Way to Ship Your Products

If you are a business owner and rely on shipping products locally, nationally or internationally, you are well aware of the importance of packaging and design. By ensuring your customers have the option for a secure way to ship their products, you are guaranteeing customer satisfaction which will encourage clients to consider doing business with you again in the future. McLeish Corr-A-Box is a packaging and design firm that offers a wide array of packaging and design services, including creating and designing sturdy, reliable corrugated boxes for all your shipping needs.
Corrugated boxes have many advantages, including:

1. They are lightweight and easily broken down and stored after each use
2. They are an environmentally responsible choice for shipping and storing your products
3. They offer your products the utmost protection from damage
4. They are customizable in shape, size and design, which will help create the perfect fit for your product

McLeish Corr-A-Box is the one to call when you want to ensure your product arrives intact. Our expert design team can work with you to determine your shipping needs and help create boxes that will do the job you need for an economically friendly price. Our team can also offer suggestions on customizing your boxes to make the best packaging for your needs, including customization, artwork and other wording that will make your product stand out.

Corrugated boxes from McLeish Corr-A-Box are tested to very high standards. They are made in our state of the art facility, using durable, sustainable materials that take our planet’s safety into consideration. Corrugated boxes are also reusable and recyclable, which are important in today’s market – many boxes are reused over and over – at [...]

Be Creative with Your POP Displays If You Want to Sell More

Many business owners believe that they can simply stock their shelves with products and that those products will be sold without any sort of advertising and marketing. After all, a customer walks into a store to buy a specific product.

It may seem redundant to dress up a shelf space if the customer already wants the product that is placed there. However, to truly sell more inventory, you need to understand how a customer thinks, not just what they buy.

Customers want you to tell them why they need to purchase your products. They know about your competition, and they could easily visit them instead of you. From the time the customer walks into your store, to the time he or she leaves, you need to tell and better yet, show, him or her exactly why your products are better.

Showing is better than telling because, when you show a customer something, you are also allowing him or her to verify the benefits of shopping at your store. This is opposed to simply telling a customer why he or she should shop with you, which is the exact same thing your competition do.

You need to stand in front and above your competition if you want to make sales, especially when you use displays to host products for customers to see and purchase.

With point of purchase displays, you can show your customers why your products are better. Here are two ways how you can do this.

Dress up Your POP Displays like Your Products

Being bigger, your POP displays should attract customers’ attention quicker than the individual items you line your shelves with. A 4 or 5 foot cardboard display, featured anywhere in your store, is bound to attract eyes [...]

Three Reasons Why Boxes Support the Environment

Supporting the environment is a really good thing to do that every business and company should support. Supporting the environment helps you gain customers, especially long-term customers, helps you lower costs long-term due to the increased efficiency of your recycling efforts, and helps you increase profits, as everyone likes environmentally-friendly businesses.

When creating packaging material like corrugated cardboard, much care and effort is put into environmentally-friendly practices, like recycling used containers, as well as re-stocking logged forest lands with more trees so that, in the future, logging companies can continue to harvest trees, turn them into paper, and turn that paper into cardboard boxes.

Made from Renewable Resources

A lot of packaging materials today are made from non-renewable resources. Styrofoam peanuts, metal casing, and more all exist in finite capacities. Even so, it takes a lot of labor in order to extract such materials from the Earth, to create or mold them in a factory, and to ship them to a processing plant in order to create packaging materials.

Renewable resources are important to ensuring that the packaging industry not only protects the environment, but conserves it as well. Using resources like trees is key to creating affordable packaging from a seemingly-infinite renewable resource. Since the productions of boxes start in paper mills, they are a great packaging option for any company that wants to do their part to protect ad cherish planet Earth.

When lumber companies take trees out of the forest, they also plant more in their place. In fact, lumber and logging companies, opposite of their stereotype, do lots to protect the planet, even if it is to protect their future investment. After all, if they cut down all the trees, there will not be any [...]

The Top Four Things to Look For in a Point of Purchase Display Manufacturer

There are numerous POP (point of purchase) manufacturers that you will need to choose from when contracting one to build your displays. However, it can be difficult to know which manufacturer is best for you, your company, and your vision. Here are the top four things to look for in a point of purchase display manufacturer so you can increase the potential for success when hosting inventory in a point of purchase display.

A History of Success

Look at POP manufacturers’ past clients and work portfolio. Look at the success rate of their displays. Ensure that when you contract a manufacturer to build your displays that you will have the highest chances of success. After all, it is your money on the line. Regardless of how you do, the manufacturer still gets paid.

You need to find the best manufacturer within your budget and time frame. Make sure that the one you contract has experience creating displays for your industry, or barring that, a similar industry.

If a display manufacturer creates displays for cigarettes but you own a children’s toy store, you may want to contract another display manufacturer to create your displays for you. Context is everything, especially when it comes to experience.

Vibrant Designs

Even if the point of purchase display manufacturer has a history of success, their style and portfolio may not align with your vision for your own future displays. Therefore, you need to scrutinize whether their designs are right for you and right for your business.

It is perfectly fine to evaluate a POP manufacturer, and then decide to go with another competitor, based on the proximity to your vision that the competitor has. You need the best display manufacturer for your company’s vision and goals. [...]

The Secret Power of Corrugated Boxes Lies in their Manufacturing Process

Corrugated boxes look so simple when we see them in the supermarket, or at the electronics store, or anywhere you might find products with corrugated packaging. However, the manufacturing process can be quite complex, even though most people think that the end product is bland. The manufacturing process, which provides boxes with their strength and durability, is very interesting.

Beyond being just interesting, the process of corrugation and of creating cardboard is necessary to understanding the final product. The positive attributes that we find in cardboard are a direct result of the manufacturing process. Learning the process is vital to appreciating the value that cardboard provides us when we determine the best method to ship products and goods to customers and clients locally, nationally, and internationally.
The Beginning
Cardboard starts in a paper mill. Brown kraft paper is layered, crimped, and glued together. The end result is corrugated cardboard, which is the base material that corrugated boxes are made of. The cardboard is then cut into shape, custom printed, folded, and glued together to form the familiar box shape that we know of when we see the final product.

Finished boxes are then bound together with plastic or some other material and shipped to the customer that ordered them. This whole process is fascinating, even more so when you consider that most people have no idea how much time and effort goes into creating a cardboard box, and how efficient and useful the box becomes as a result of this process.
The Middle
Once the corrugated boxes are shipped to the customer, they are used to package and ship products safely locally, nationally and internationally. Again, these boxes are so durable and strong due to their [...]

4 Ways POP Displays Can Help Your Business in 2017

Point of purchase (POP) displays has been around for as long as most consumers can remember. Even though we are currently in the digital age, POP displays are still a great way to advertise your business.

If you need proof of how prevalent POP displays are, walk into any grocery store or gas station and look for the latest promotional POP displays featuring iconic movie characters and brands. There are tons of them.

1. Engage Your Customers Where They Shop

One of the things that make POP displays so effective is the fact that they help you engage your customers where they shop.

When a customer is at the grocery store, they are already in what marketers would refer to as their “buy mode.” Because of this, they are susceptible to advertising that is directly catered to their wants and needs.

If you advertise your product on point of purchase displays, you will increase your chances at landing a customer and building a long-term relationship with them if they are satisfied with your product after purchasing it.

Displays are often placed in strategic locations that will capture the attention of consumers as they shop. These colorful displays are often placed at eyelevel and are designed to turn would-be buyers into committed buyers.

2. Establish Your Brand

Even if your point of purchase displays don’t land you an immediate customer, the pure marketing value they provide is invaluable.

The modern consumer is often bombarded with advertisements from all angles, but the goal of any successful marketing campaign is to embed your product in the subconscious of your consumers. A shining example of this is how most consumers will think of McDonald’s when they are craving a hamburger, or how most will turn to Coca [...]

Go Local When Sourcing Your Next POP Display Manufacturer

Finding the right point of purchase (POP) display manufacturer can be challenging and a costly endeavor.

A lot of businesses get drawn in by the allure of outsourcing their POP display needs, but in a lot of cases, this can be a huge mistake. When looking for your next manufacturer, there are several things you should consider before deciding on a company.

Price Isn’t Everything

In the modern business world, price dictates everything. Some companies are happy to find the cheapest price on the market for a manufacturer. However, the cheaper the prices, the higher the chance of having problems with the product because it’s not hard to believe that a cheaper price will come with a lower quality of work, cheaper materials, and poor customer service.

If you are ordering a new batch of POP displays from your manufacturer that was outsourced, you will want to see samples before you agree to anything. In a lot of cases, these types of manufacturers will promise the world and underdeliver when it comes time to send you the finished product.

The Importance of Quality

The best way to avoid bad quality POP displays is to source them from a reputable, local point of purchase display manufacturer that takes pride in the quality of its work.

There is nothing more embarrassing than learning that your latest order of POP displays have a massive defect that has rendered them useless.

If your POP displays are constantly falling over or feature a printing defect, your customers will not have the opportunity to interact with your products and you will reduce the likelihood of making a sale.

Customer Service

By sourcing a local point of purchase display manufacturer, you will ensure that you are receiving quality work and you [...]