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    3 Reasons Why Corrugated Boxes Are Still Viable in the Paperless Office

3 Reasons Why Corrugated Boxes Are Still Viable in the Paperless Office

Businesses are increasingly inclined to pursue sustainable methods of operation in the modern age, particularly as customers turn their attention to brands that are socially and environmentally responsible.

With this in mind, the concept of the paperless office continues to be explored by businesses, many of which have already made great strides to eliminate the use of paper during their daily operations.

This remains a lofty ambition, however, and it remains far more preferable for entrepreneurs to minimize their reliance on paper while also considering how a wider range of sustainable materials can be used within their ventures. For example:
1. Reinvent Your Packaging with Corrugated Boxes
This is something of a no-brainer, particularly when you consider that packaging contributes to a significant proportion of a product-oriented brands carbon footprint.

To negate this, you need to reinvent your approach to packaging, as you focus on minimizing the amount of material that you use and utilize corrugated boxes wherever possible.

Corrugated cardboard is not only cheap and malleable to suit the needs of your business, but it’s also recyclable and extremely environmentally friendly.

In fact, you can get several uses out of a single corrugated box, reducing your costs and the overall impact that your business has on the natural environment.
2. Use Electronic Documents and Storage
While this may sound obvious, around 10% of businesses continue to rely heavily on direct mail and paper to operate their businesses.

This is despite the presence of electronic document and storage solutions, however, which introduce significant cost savings and negate the need to use paper throughout your venture.

Emails are far preferable to letters, for example, while storing data in the Cloud can also negate the need for corporeal storage facilities. By the same [...]

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    The Compelling Stats That Highlight the Importance of POP Manufacturers

The Compelling Stats That Highlight the Importance of POP Manufacturers

In many ways, successful entrepreneurship equates to little more than a series of individual decisions that impact your business.

This means that it’s your ability to make informed decisions that will have the biggest bearing on your venture, as you look to tread the fine line between managing costs and driving growth.

When it comes to partnering with a point of purchase manufacturer, you may well be inclined to do without such assistance in a bid to save money. This represents a false economy, however, and here’s why:
1. 68% of Customers Will Switch Brands as a Result of In-Store Marketing
When it comes to in-store shoppers, it’s fair to surmise that these individuals are not necessarily the most loyal.

In fact, just 5% of offline customers pledge to be loyal to a specific brand, with a staggering 68% responsive to in-store marketing and liable to try new products or suppliers as a result.

This should provide a clear motivation to invest in a POP manufacturer, as the right execution could well enable you to target new customer segments and dramatically increase your in-store sales conversions.

Without this, you may miss out on a unique opportunity to target new customers and effectively increase your market share.
2. 74% of Purchases in Mass Merchandise Stores Are Considered as Impulse Buys
The statistics concerning impulse buys are certainly interesting, with the rate of unplanned purchases varying across different markets and outlets.

It’s particularly high in mass merchandise stores, however, with 74% of all purchases here impulsive and not planned in advance.

This, in turn, means that nearly two-thirds of all mass merchandise buys are made in-store and as consumers are shopping, create an audience that is susceptible to promotions and brand messaging in [...]

Packaging, Boxes and your Business – An Important Union

At first glance, it may seem strange to suggest that boxes play a significant role in the growth of your business.

This does a disservice to the small and seemingly insignificant details that determine commercial success or failure, however, with packaging offering a relevant case in point.

In this article, we’ll look at the ways in which boxes and packaging impact on your business, and ask how you can capitalize as an entrepreneur.
1. Operational Costs
When product-oriented businesses determine their profit margins, they start by creating cost bases for the individual items that they ship and sell.

This cumulative figure includes every conceivable cost, from the amount required to manufacture a product to the packaging used during shipment.

The boxes that you use are central to this, and as a business owner, there are two factors that need to be considered. Firstly, you should strive to choose the smallest boxes possible to ship individual goods, as this will reduce the amount of packaging used and the associated cost.

Secondly, you should pay careful attention to the type of materials used, with corrugated boxes and cardboard sustainable, reusable and available in a huge diversity of shapes and sizes.
2. Branding
Another key element of your packaging is branding, as the boxes that you use offer you the opportunity to organically promote your brand among an engaged audience.

The key here is to invest in a high quality of design and execution, in an attempt to create eye-catching packaging that is also cost-effective.

In terms of branding, it’s also important to focus on consistency and ensure that your packages serve as a recognizable extension of your visual brand identity.

This will help to build brand awareness and drive recognition, even in competitive markets [...]

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    Major Trends for POP Displays – Everything You Need to Know

Major Trends for POP Displays – Everything You Need to Know

According to the latest statistics, between 76% and 82% of all retail sales take place in-store. This may come as a surprise to some, particularly given the relentless rise of e-commerce and online consumerism in the modern age.

With this in mind, it’s clear that marketing channels such as POP displays remain extremely important as part of an integrated promotional and advertising strategy.

The key is to create impactful displays, of course, which capitalize on the key trends that currently define the industry. We’ve selected three of the most influential trends below and showcased what your business can draw from them.
1. The Importance of a Clear Message Hierarchy
This rule could arguably be applied to every marketing channel both on and offline, but there’s no doubt that it has particular merit for POP displays.

After all, you’ll only have a limited space in which to impart your primary when using in-store displays, with just five to seven words available to effectively engage customers and explain your core value proposition.

This means that you’ll need to make a clear distinction between your primary, secondary and tertiary messages, as you look to share a concise and easy to understand selling point with customers.

To support this, remember to make pre-purchase information available to customers through a variety of channels, as this means that you can effectively focus on a single POP display message while driving a higher rate of assisted conversions.
2. Ensure Your POP Displays Are Also Intuitive
Interactive displays offer tremendous value, right? After all, this type of marketing channel stands out in the minds of consumers, while affording them the chance to interact with your products or ranges.

Execution is crucial here, however, as it’s simply not enough [...]

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    POP Manufacturer 101: The Key Steps Towards Designing an Effective POP Display

POP Manufacturer 101: The Key Steps Towards Designing an Effective POP Display

Knowledge does not always translate into understanding, and nowhere is this more relevant than in the diverse and constantly changing world of marketing.

Take POP (or point of purchase) advertising, for example, which is deployed in-store to drive brand awareness and promote real-time discounts. While this tried-and-tested marketing channel has been deployed for generations and offers a number of well-known advantages to businesses, it can only be used successfully with the right execution a high quality of design.

This is why so many brands employ the services of a point of purchase manufacturer, as these service providers understand the process and techniques required to create a truly engaging advert.

In this post, explore this further and appraise the key steps required to create an effective POP display.
1. Understand Your Unique Value Proposition
With any type if marketing, it’s imperative that you have a clearly defined value proposition before you get started. This translates into a simple and easy to understand message, and one that can be conveyed clearly even on relatively small POP displays.

This requires you to focus on a unique feature that offers value to customers, whether this relates to the purpose of the product, its role within an existing range or a discounted price point. Your choice will depend on the product in question, but the key is that you identify a viable hook that will engage customers and compel them to make a purchase.

As POP displays can be leveraged to drive wider awareness, you may also want to create adverts that promote brand values or narratives. So long as these also offer some form of tangible value to customers, they can be used as the foundation for a truly effective POP campaign.

This process [...]

3 Reasons why you Need POP displays in your Store

While there’s a tendency to believe that offline advertising is increasingly moribund in the digital age, this is not something that is borne out by the statistics.

Despite the sustained growth of ecommerce sales, offline retail channels continue to dominate the consumer marketplace. In 2016 alone, for example, global retail sales peaked at $22.049 trillion, with online transactions accounting for just $1.915 trillion of this bounty.

With this in mind, it’s important that retail businesses continue to invest in offline marketing channels, particularly those that are deployed in store. Channels such as POP displays are especially effective, offering a low-cost way of optimising sales and achieving a superior ROI on your marketing spend.

In fact, there are a number of reasons why you need to install point of purchase displays in your store. Here are just a few:
1. POP Displays are Capable of Driving Impulse Purchases
In order to understand the impact of point of purchase displays, you also need to have an insight into the average customers’ mind.

Studies from mass merchandise stores are particularly informative in this respect, with an estimated 74% of all customer purchases not planned in advance. Incredibly, approximately 68% of purchases are also considered to be impulse buys, with this trend prevalent across a number of industries.

This suggests that customers are extremely susceptible to in-store marketing, as their purchasing decisions are formed and finalised in real-time as they continue to shop. So, with an effective POP display, it’s possible to directly influence consumer behaviour and increase sales conversions noticeably.

Counter point of purchase displays are the most suited to driving impulse buys, as they are located at cash registers and typically feature small, high value items.
2. POP Displays Can Successfully Promote [...]

How to Reduce Boxes and Packaging Waste in Your Business

In case you hadn’t noticed, packaging waste has become one of the most significant environmental issues of our time. This is at least partially down to the throwaway culture in which we live, while the sustained use of non-recyclable materials has created a problem that is now evident across the globe.

Fortunately, businesses are taking proactive steps to tackle this issue, as they look to reduce the packaging and waste within their ventures and change existing customer behaviours. The gradual withdrawal of the plastic carrier bag represents a key battle in this ongoing war, but it in truth it’s only a small part of a much larger and more comprehensive process.

In the post below, we’ll discuss the challenge facing businesses and the key steps that they can take to reduce the amount of packaging used throughout their venture.
1. Investing in the use of Recyclable Materials
In order to truly get to the heart of a problem, you’ll need to consider it in simplistic terms.

In the case of packaging, this means focusing on the materials that you use to ship individual packages and products. The challenge here is ensuring that you identify sustainable and recyclable materials that do not compromise on your ability to package and ship products securely.

So, while this would rule out single-use cardboard boxes, there are a number of efficient and cost-effective alternatives for you to consider. Take corrugated cardboard containers for example, which are among the cheapest cartons on the market and constructed using almost entirely recyclable and reusable materials.

Not only can these containers enable you to save money and reduce your firms’ carbon footprint, but they are also capable to safeguarding your products from breakage, fire and water damage.

Most importantly, [...]

The Top Benefits of Using Corrugated Boxes in Your Business

There’s no doubt that we’ve seen a rise in the prevalence of corporate social responsibility in recent times. This has been largely inspired by a change in consumer behaviour, with around 35% of global customers willing to spend more on green and sustainable products.

This is reflected by the nature of modern packaging, with items such as corrugated boxes offering an effective solution that is made up primarily of recycled materials.

There are other benefits of using cardboard boxes, however, and here a few that can really support the growth of your business.
1. Corrugated Boxes Protect your Products
When shipping your products, it’s crucial that are kept safe during long-distance transportation and various handling procedures. So, aside from ensuring that your products are insured while in transit, you’ll also need to invest in effective packaging.

This is where corrugated boxes come into play, as they provide a secure and sturdy environment for your products. Corrugated cardboard is also available in various sizes and levels of thickness, so packaging can be adapted to suit different types of product.

Corrugated cardboard can also keep moisture away from the goods contained inside, which is particularly important for food items or products that need to be shipped overseas.
2. Corrugated Boxes are Cost-effective
With the recent Business Confidence Survey revealing some key concerns among companies in Ontario, it stands to reason that entrepreneurs would strive to prioritise cost-effectiveness in the current climate.

The question is how do you achieve this?

Reducing non-strategic costs such as packaging is actually an excellent way to create a more cost-effective business, particularly if you want to spend less without compromising on the quality of your product or service.

Interestingly, corrugated boxes are some of the least expensive cartons [...]

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    4 Reasons Why You Need to Call a Point of Purchase Manufacturer NOW!

4 Reasons Why You Need to Call a Point of Purchase Manufacturer NOW!

Do you want to increase your sales? The answer to this question should be a resounding yes. Rather than looking online, scouring social media statistics and excel sheets, you should be locating a local point of purchase manufacturer to help you create some POP displays for your business.
A Point of Purchase Manufacturer? That Seems Outdated.
Even though POP advertising is considered a traditional method, that doesn’t mean that it isn’t effective. In fact, the sheer number of POP displays in most major stores should serve as validation that this traditional method of advertising is still a great option to create brand awareness and engagement.
You are doing your business a series disservice if you pass on an older method of advertising simply because it predates the digital era.
1. Buyers Are Deep in Their Buyer’s Journey
Online advertisements help you reach your target audience, but one of the challenges digital marketers face is trying to target people who are ready to buy at that given moment.
POP advertising doesn’t suffer from this. Instead, you are placing products in the eyes of buyers that are deep in the buyer’s journey. If someone travels to a grocery store, they are more than likely there to buy something. Even if people are following strict grocery lists, a well-placed POP display can appeal to a buyer’s emotions and turn into a sale.
The trick is taking advantage of impulse buying. You have to show why your product is valuable and why they should add it to their cart.
2. Samples Help Build Product Credibility
Most shoppers are skeptical of trying new products. After all, why would they want to risk their money buying something that is unproven [...]

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    5 Popular Point of Purchase Displays That Will Boost Your Sales

5 Popular Point of Purchase Displays That Will Boost Your Sales

The goal of any business that sells products is to sell products. This much seems obvious, but with so many options available, it can be difficult to decide on which ones to use for your business.
One proven method that is often overlooked in our increasingly digital landscape is traditional point of purchase displays. These displays are still an effective way to advertise your products in a location where your customers are ready to buy. In this article, we will explore 5 popular POP displays and briefly discuss how to put them to use to advertise your products.
1. Counter POP Displays
Counter displays are extremely popular, cost effective, and a great way to advertise your products. If you’ve ever entered a gas station, you’ve seen one of these displays. They usually house smaller products, like chocolate bars, energy supplements, and any product that you can hold in the palm of your hand.
The reason why this type of product is effective has to do with where they are located. Typically, you will find counter point of purchase displays at the cash register. Customers who are lining up to pay will often grab these value added items and add them to their purchase. Not only does this mean additional sales for you, but it also helps to build your brand as customers will subconsciously remember your branding and products.
2. Floor POP Displays
Floor displays are another efficient way to market your products because they can be placed almost anywhere in a store. These displays are usually decked out with graphics, your company logo, branding, social media accounts, and product information that is designed to help you sell more.
Because floor displays are larger, [...]