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    4 Reasons Why You Need to Call a Point of Purchase Manufacturer NOW!

4 Reasons Why You Need to Call a Point of Purchase Manufacturer NOW!

Do you want to increase your sales? The answer to this question should be a resounding yes. Rather than looking online, scouring social media statistics and excel sheets, you should be locating a local point of purchase manufacturer to help you create some POP displays for your business.
A Point of Purchase Manufacturer? That Seems Outdated.
Even though POP advertising is considered a traditional method, that doesn’t mean that it isn’t effective. In fact, the sheer number of POP displays in most major stores should serve as validation that this traditional method of advertising is still a great option to create brand awareness and engagement.
You are doing your business a series disservice if you pass on an older method of advertising simply because it predates the digital era.
1. Buyers Are Deep in Their Buyer’s Journey
Online advertisements help you reach your target audience, but one of the challenges digital marketers face is trying to target people who are ready to buy at that given moment.
POP advertising doesn’t suffer from this. Instead, you are placing products in the eyes of buyers that are deep in the buyer’s journey. If someone travels to a grocery store, they are more than likely there to buy something. Even if people are following strict grocery lists, a well-placed POP display can appeal to a buyer’s emotions and turn into a sale.
The trick is taking advantage of impulse buying. You have to show why your product is valuable and why they should add it to their cart.
2. Samples Help Build Product Credibility
Most shoppers are skeptical of trying new products. After all, why would they want to risk their money buying something that is unproven [...]

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    5 Popular Point of Purchase Displays That Will Boost Your Sales

5 Popular Point of Purchase Displays That Will Boost Your Sales

The goal of any business that sells products is to sell products. This much seems obvious, but with so many options available, it can be difficult to decide on which ones to use for your business.
One proven method that is often overlooked in our increasingly digital landscape is traditional point of purchase displays. These displays are still an effective way to advertise your products in a location where your customers are ready to buy. In this article, we will explore 5 popular POP displays and briefly discuss how to put them to use to advertise your products.
1. Counter POP Displays
Counter displays are extremely popular, cost effective, and a great way to advertise your products. If you’ve ever entered a gas station, you’ve seen one of these displays. They usually house smaller products, like chocolate bars, energy supplements, and any product that you can hold in the palm of your hand.
The reason why this type of product is effective has to do with where they are located. Typically, you will find counter point of purchase displays at the cash register. Customers who are lining up to pay will often grab these value added items and add them to their purchase. Not only does this mean additional sales for you, but it also helps to build your brand as customers will subconsciously remember your branding and products.
2. Floor POP Displays
Floor displays are another efficient way to market your products because they can be placed almost anywhere in a store. These displays are usually decked out with graphics, your company logo, branding, social media accounts, and product information that is designed to help you sell more.
Because floor displays are larger, [...]

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    4 Ways You Can Turn Your Corrugated Boxes into Brand Building Tools

4 Ways You Can Turn Your Corrugated Boxes into Brand Building Tools

The goal of any business is to make more money than you spend. There are many ways you can increase revenues, but one area that many product-based companies forget about is the branding power that their corrugated boxes provide.
This idea may seem odd at first, but every corrugated box that you ship out has the potential to help you develop and build your brand.
1. Easy: Custom Corrugated Boxes
This is the simplest answer. No matter what products you are shipping, you should always use custom boxes to ship them. You want your products to be seen through every step of the shipping process. This is a form of free advertising and it can help you build brand awareness.
Think about it like this…
People often see your box in transit, at the post office, sitting on your doorstep, or it may even be seen after it has arrived through the recycling process, as storage, or for many other reasons. You want this free advertising to be effective and nothing captures someone’s attention like a custom box. Need proof, look no further than the classic Amazon A-Z logo. That is branding in action.
2. Packing Peanuts
For more environmentally-conscious companies, biodegradable packing peanuts provide you with a rare opportunity to show your customers that you care about the environment. While not every one of your customers will care about the environment, those that do, tend to REALLY care about it. Show them you care about their business by making a small, environmentally-friendly change in the way you pack and ship your products.
If you can manage to make your more vocal customers happy, there is a good chance they will recommend your products, [...]

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    5 Steps to Help You Master Packing Your Boxes for the Shipping Process

5 Steps to Help You Master Packing Your Boxes for the Shipping Process

There is nothing more frustrating than receiving a damaged shipment. Damaged products will almost always lead to returns, damaging your profit margins in the process.
In this article, we are going to talk about the shipping process and how you can master packing your boxes in order to reduce damage returns, and anything else that takes place when you hand your product over to your shipping company.
1. Understand Your Products
If you want to be able to better ship your products, you need to understand what you are shipping and what flaws your products have.
Here’s a quick example.
Maybe your products have a specific weak point. When packing this product into your boxes, make sure that weak point is protected. Most shipping companies aren’t trying to break your products, but the fact of the matter is that the shipping process is unpredictable and sometimes boxes are moved around roughly.
Know your products and understand how they need to be shipped in order to arrive in the hands of your customers without any damage. DVDs are best shipped in thin padded envelopes, a pair of shoes will likely need edge protectors for the box, but not much else, and glassware will need to be secured very well in order to stop it from bouncing around and breaking.
2. Choose the Right Boxes for the Job
Some companies simplify the shipping process and assume that any box will do. The majority of shipping mishaps happen because a company chooses the wrong box for the job. There are many boxes available and each type is better suited to specific products or a certain type of shipping.
This is what we recommend.
Your products need to [...]

Create a POP Display that Grabs Consumer Attention

All POP displays grab our attention. Who could miss a large corrugated box with amazing products inside of it? This is due to the colours, placement and size. This is why choosing POP displays has its advantages. We take them for granted because they are a part of our purchasing culture. This form of advertising has many strategic components. Our society has come to rely on them for convenience. There is something very orderly about them. The displays are simple, to the point and helpful for the last minute purchases at the cash register. People pick up a pack of gum or candy all the time due to their convenient location at the cash – why not place other products there for consumer perusal and possible purchase? It is well known that many purchasing decisions are made at the end of a shopping trip, perhaps when customers are standing in line. With a point of purchase display, you capitalize on this fact.
McLeish Corr-A-Box is a full-service packaging and design company that offers a wide variety of shipping, storage and display solutions, including point of purchase displays.
POP Displays Work Overtime for Your Brand, Company and Products
There are times when one brand will have a few POP displays throughout a store acting almost as subliminal messaging. Each time a consumer passes a display the subconscious brain is acknowledging the display, and each time an additional display is passed, the image is amplified in their minds. If a customer is interested in the product perhaps it will be selected for purchase. McLeish Corr-A-Box can make a POP display that works hard to sell your products – here’s how it works:

Sales and Seasonal Products – [...]

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    Create New Opportunities to Promote Your Products with a POP Display

Create New Opportunities to Promote Your Products with a POP Display

What better way to promote your products than with POP displays? A POP display is prime real estate when it comes to advertising, and a brand can’t ask for more. Having a product with eye level exposure, without one competitor in sight is a treasure. Products encased in a custom made display with its brand logo and colours to entice prospects, is an art form. This old school form of advertising is under-rated in today’s online purchases. In the virtual world all purchases are made at a click of a button from the comfort of your home, using an electronic device. For those of us in the real world of grocery stores, restaurants and anything with a cash register, POP displays are bold, everywhere and here to stay. McLeish Corr-A-Box is a full service packaging and design firm that offers point of purchase displays as well as other types of services for all your business needs in Toronto, Ontario and across the GTA.
Entice Consumers to Choose Your Products with a Custom POP Display in Toronto and the GTA
Our design team of experts is dedicated to customer service and high quality work. We work with our clients for the best possible solution to promote their products. Customization is a process and we believe the initial effort involved in creating the display to match what our client envisions is key to a prosperous relationship. Besides the fact that a display is out of reach from any competitors, it actually helps make the consumer’s decision process easier. Stores have rules on display placement and measurements. At McLeish we are familiar with these rules and will guide you to ensure your POP display adheres to them. [...]

Ship Safely with Corrugated Boxes and Save Money Too!

Shipping corrugated boxes has never been easier than it is today. Priority, same day or overnight distribution of your products are efficient and sent in a timely manner. With the advancement of technology our society has the capabilities to track large shipments via satellite. There are many more shipping alternatives that are more costly. At McLeish Corr-A-Box, we don’t want you to pay more for something than necessary. Corrugated material is inexpensive compared to the alternatives as well as environmentally friendly. Eco-friendly is the way to go. There should be sacrifices made for quality or eco-friendliness for our valued clients. McLeish Corr-A-Box is a packaging and design firm that specializes in providing quality, durable corrugated boxes for your company’s shipping and storage needs in Toronto and across the GTA.
Advertise Your Products Using Customized Corrugated Boxes
Customizing boxes is our speciality. We have been excelling at servicing our clients for over 40 years. When we started McLeish the creative process was very different than it is today. We have kept our reputation on track and our loyal customers satisfied, because we take our customer relations seriously. There was a time when companies didn’t think much of advertising on their boxes. They felt it was unnecessary and originally this was a foreign concept that many didn’t embrace. Our clients didn’t realize the impact customization on boxes would have. Once we convinced our clients of the potential missed opportunity of brand awareness and inexpensive product promotion, there was no stopping this economical form of marketing. Now the vast majority of our clients see the value in customization of boxes in different shapes, sizes and designs. Promoting your product has never been easier than it is now, [...]

Stake Your Reputation on a Durable, Reliable Corrugated Box

At the end of the day the most valuable asset a company has is their reputation. Are they reliable? Will the product get to its destination in one piece? A company can offer a good price but if the product is damaged, it makes for bad business. It is very important that our corrugated boxes are made of top quality materials to ensure durability during the shipping process. We provide timely delivery and cost effective corrugated products using high performance technically superior linerboard. The reliable supply of raw materials ensures that we meet our customers’ needs in today’s competitive marketplace. McLeish Corr-A-Box is a full-service packaging and design company that provides sturdy, durable corrugated boxes for all your shipping and storage needs. We have been serving our valued customers for over 40 years, and look forward to many more years of high quality service and value.
Reduce, Reuse, Recycle: What Else are Boxes Good For?
We care about the environment and know that our clients rely on us to ensure sustainability and follow the 3 R’s. Other great uses for boxes once they have served their purpose for your needs are:

Storage – why pay for fancy containers when boxes are easily accessible and stackable in an efficient and orderly manner. We offer many sizes and shapes to choose from.
Kids love boxes – Toys are great, but the long-standing joke is that kids like the box as much as the toy! Boxes add adventure and a sense of fun! Most of us fondly remember playing with boxes as children.
Packing for future moves – boxes are easy to take apart and store. Once they are folded they can be placed in a small space [...]

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    For Product Promotion and Visibility, the POP Display is Optimal

For Product Promotion and Visibility, the POP Display is Optimal

There are many ways to increase product visibility and to promote your product, but none as cost-efficient and effective as a point of purchase display. Named because of the placement of the display (literally at the “point of purchase” or cash register), a point of purchase display is so effective at product promotion and optimizing visibility, that clients often are able to see an increase in sales due to this factor only. Specialty products, seasonal and sales products are often housed in this type of display and are right there at the cash waiting for the consumer to glance their way. Almost like an extra employee, the display silently persuades a look and perhaps a purchase from each customer at the checkout. Actually genius in nature, the display is not only effective, but cost efficient, lightweight and easy to put up and take down. There are really no cons to owning a point of purchase display from McLeish to promote your products. McLeish Corr-A-Box is a full-service packaging and design company that offers a wide variety of shipping, storage and display solutions, including point of purchase displays.

Design a Professional POP Display, Sit Back and Watch it Work
McLeish Corr-A-Box can design a professional POP display for your products, and you can reap the benefits:

Increased Sales. There is proof that consumers prefer neat, professional displays like a POP display over messy store shelving. Having everything laid out in one display is a great way to attract attention and persuade a sale. Increased sales are one potential benefit of a well-designed, well-placed POP display. Many different types of products fit well into these displays, and by increasing sales, your initial investment is paid for very quickly.

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    Point of Purchase Displays Put Your Products Front and Centre

Point of Purchase Displays Put Your Products Front and Centre

Points of purchase (POP) displays are everywhere, especially during any holiday season. From stocking stuffers to other small gift ideas, seasonal products and even new products, the POP display comes in handy to promote your product to consumers. By putting your product front and centre, usually at the checkout counter, you increase the odds of a customer purchasing your product. Often final purchasing decisions are being made as a customer is checking out, and the products put in perfect view often do very well in terms of sales. This type of display is the perfect vehicle to promote your brand a product without much fanfare. Based on simple research of consumers, a well-placed, well-designed POP display can garner sales that wouldn’t happen from a regular store shelf. McLeish Corr-A-Box is a full service packaging and design firm that offers point of purchase displays as well as other types of services for all your business needs in Toronto, Ontario and across the GTA.
Neat POP Displays will Promote Your Products Effectively
Product promotion is integral to keeping sales up. We know that consumers like neat, professional displays over messy shelves that they have to sort through, so the point of purchase display makes perfect sense when it comes to product promotion. Both cost efficient and effective, the POP display shows off your product to those who may not see it otherwise. The neat, professional style of a well-placed display that houses any type of product is one that is so attractive to consumers; often they can’t pass it up. Customers often choose similar products that are neatly displayed over those on store shelves. It comes down to making your product look more attractive than others, [...]