Do you want to increase your sales? The answer to this question should be a resounding yes. Rather than looking online, scouring social media statistics and excel sheets, you should be locating a local point of purchase manufacturer to help you create some POP displays for your business.

A Point of Purchase Manufacturer? That Seems Outdated.

Even though POP advertising is considered a traditional method, that doesn’t mean that it isn’t effective. In fact, the sheer number of POP displays in most major stores should serve as validation that this traditional method of advertising is still a great option to create brand awareness and engagement.
You are doing your business a series disservice if you pass on an older method of advertising simply because it predates the digital era.

1. Buyers Are Deep in Their Buyer’s Journey

Online advertisements help you reach your target audience, but one of the challenges digital marketers face is trying to target people who are ready to buy at that given moment.
POP advertising doesn’t suffer from this. Instead, you are placing products in the eyes of buyers that are deep in the buyer’s journey. If someone travels to a grocery store, they are more than likely there to buy something. Even if people are following strict grocery lists, a well-placed POP display can appeal to a buyer’s emotions and turn into a sale.
The trick is taking advantage of impulse buying. You have to show why your product is valuable and why they should add it to their cart.

2. Samples Help Build Product Credibility

Most shoppers are skeptical of trying new products. After all, why would they want to risk their money buying something that is unproven in their eyes?
A point of display manufacturer can help you build promotional displays that allow you to hand out samples and put those fears to rest. By handing out samples, consumers can try your products. This allows them to know exactly what they are getting before ever spending a dollar.
And best of all?
This is a fairly cheap method of advertising for you that can turn skeptical shoppers into loyal customers.

3. Validate Using a Pop-Up Shop

If you are testing a new product, why not try marketing your products using a pop-up shop. Forget long-term leases and commitments, have your point of display manufacturer create promotional materials for you that you can display at a specific festival, event, or at some other type of limited time only event.
This will help you create valuable promotional materials that will provide you with the opportunity to validate your products before you try marketing them in other channels.

4. POP Displays Work in Most Product Heavy Industries

We mentioned above that it can be hard to convince a fearful shopper to try your products. POP displays are a great way to tap into the product heavy retail environment.
Here are a few industries that benefit heavily from POP advertising:
• Consumer Electronics
• Consumer Products
• Sporting Goods
• Fashion Brands
• Food and Beverages
If you sell products in any of these industries, it may be in your best interest to get into touch with a point of purchase manufacturer to create promotional materials to help you advertise your products more effectively.

McLeish Corr-A-Box | Point of Purchase Manufacturer | Toronto & the GTA

McLeish Corr-A-Box is a dedicated point of purchase manufacturer that has been helping companies in Toronto, the GTA, Ontario, and North America with their POP advertising for many years. If you have any questions about POP advertising and how you can put it to use for your business, don’t hesitate to get into contact with us.
• An experienced point of purchase manufacturer knows what is best for your business.
• POP advertising is extremely effective in the retail environment.
• Validate your products where your customers shop before you go all out using digital advertising.